RPM Insights

 

Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.

Navigating The Affiliate Channel

Navigating The Affiliate Channel

If there was ever a time to jump into the affiliate marketing space, it’s now. With the industry more than tripling in the past 10 years, there’s no time to waste when it comes to investing and testing within the channel.  RPM has put together this article to help...

Introduction to Call Transfer Rate

Introduction to Call Transfer Rate

Call Transfer Rate is a metric which measures the number of times a call was transferred from one agent to another as a percentage of the total number of calls. Quite often, an agent encounters an issue which he thinks may be resolved better by another agent and thus...

How Should You Consolidate Debt?

How Should You Consolidate Debt?

Once you've consolidated your debt, it will become easier to manage your money. You will also put yourself on a faster track to pay off your debt.  Whether you're looking to improve your credit score, lower your monthly payments, or just simplify your finances,...

Your Guide to the Best Insurance Companies for 2023

Your Guide to the Best Insurance Companies for 2023

Insurance. It is not something that you ever want to think about having to use. However, it is something that you will be glad that you have in your back pocket when you need it.  This is a big business in the United States, considering that there are nearly 6,000...

What to Look for in Quality Final Expense Leads

What to Look for in Quality Final Expense Leads

Most people have no idea how many businesses around the country and the world depend on lead generation. Even if you only look at the digital lead generation market in the United States, there is enough demand to generate more than $3.2 billion each year! When you...

How To Increase ROI For Every Lead You Buy

How To Increase ROI For Every Lead You Buy

Fadi Agour, CEO of RPM, is a leading performance marketing agency connecting high-intent consumers with leading brands.Many marketers find that lead generation is their biggest challenge in the digital marketing space. While getting leads is a struggle, we often find...