There are almost 6000 insurance companies in the United States. So, if you’re trying to improve your insurance company’s marketing, you might be facing a lot of competition.
Have you tried using pay-per-call marketing for your insurance company’s needs?
Let’s go through what pay-per-call for insurance companies is and how it can benefit you.
What is Pay-Per-Call?
Pay-per-call marketing is a type of advertising model where advertisers pay for phone calls generated by customers in response to a marketing campaign.
In this model, the advertiser sets up a unique phone number that customers can call. When a customer calls that number, the advertiser pays a fee based on the duration of the call or a predetermined flat rate.
Pay-per-call marketing is typically used in industries where a phone call is the most common way for customers to communicate. These include fields like home services, healthcare, and financial services. That’s why it’s particularly good for insurance companies.
High-Quality Sales Leads
High-quality leads in pay-per-call for companies refer to customers who are searching for insurance. That way, you’ll find people interested in making a purchase.
These sales leads are more likely to convert into actual customers. That’s because they have already shown intent to purchase insurance by placing a call.
One way insurance companies can generate strong health insurance leads through pay-per-call marketing is by targeting their advertising to specific groups of people and geographic locations. This ensures that the calls generated are from people likely interested in the insurance products offered.
Insurance companies can use pay-per-call to provide potential customers with immediate access to agents who can answer their questions. You can provide them with the information they need to make a purchase decision.
This immediate access can help customers feel more confident in their purchasing decisions. This can lead to a higher conversion rate for insurance agencies.
It also allows customers to ask questions. They’ll be able to get information that may not be available online. This includes things like specific policy details or coverage options.
For insurance agencies, pay-per-call can also allow you to build relationships with customers. This will help establish trust. By providing personalized advice and guidance, insurance agents can demonstrate their expertise. Then, they can help customers find the best insurance products for their needs.
Targeted Advertising
Targeted advertising in pay-per-call means you can focus advertising on specific types of people and areas. This ensures that the calls generated are from people who need insurance.
For example, an insurance company may choose to target its advertising to individuals who are in a particular age range or income bracket.
You may look for people who have a specific interest in a particular type of insurance product. You may also focus their advertising efforts on specific geographic locations. Some areas might have a higher demand for insurance products.
By targeting advertising efforts in this way, insurance companies can optimize their campaigns. This is because the calls generated are more likely to be from people who need your services. So, they’ll be more likely to be interested in making a purchase.
Cost-Effective
Pay-per-call can be a cost-effective advertising strategy for insurance agencies. That’s because you often only pay for the calls generated through their ads.
This means that you do not have to spend money on ads that do not generate any leads or conversions. So, they can save them a significant amount of money in advertising costs.
Compared to other forms of advertising, such as print, radio, or TV ads, pay-per-call can be more cost-effective. It allows insurance agencies to connect with potential customers who are looking for their services. This increases the chances of generating high-quality health insurance leads and more conversions.
Pay-per-call platforms often provide ways for clients to track their campaign performance. This means you can optimize your campaigns by adjusting the targeting, messaging, or other variables to improve their ROI.
Another factor that makes pay-per-call cost-effective is that it can be scalable financially.
Insurance agencies can adjust their advertising spend based on your business needs. You can increase or decrease your advertising budgets as necessary to maximize their results.
Real-Time Tracking
Real-time tracking in pay-per-call advertising allows insurance companies to monitor and analyze the performance of their campaigns in real time.
This means that you can track the calls generated by their ads as they happen. So, you’ll gain valuable insights into how your advertising is performing.
By using real-time tracking tools, insurance companies can figure out which ads are creating the most calls.
They can figure out which areas are responding to their ads the most. And they’ll be able to see which campaigns are generating the highest ROI.
This information can help insurance companies optimize their pay-per-call campaigns. So, it’ll improve your results over time.
Real-time tracking also enables insurance companies to make quick decisions about their advertising. If a particular ad or campaign is not generating enough calls, there are options. You can adjust your targeting, messaging, or other variables to improve your performance.
Real-time tracking in pay-per-call advertising provides insurance companies with transparency and accountability. You can see exactly where your advertising dollars are going and what results you are getting in return. This information can help make data-driven decisions about how to use your budget effectively.
Increased Conversion Rates
Pay-per-call can increase conversion rates for insurance companies by allowing potential customers to speak with an insurance agent directly. This personal interaction can build trust and rapport. This can increase the likelihood that a potential customer will convert into a paying customer.
In addition, pay-per-call advertising can be highly targeted. This can, in turn, increase the conversion rate of the advertising campaign.
Pay-per-call advertising can provide potential customers with immediate access to insurance agents who can answer their questions. This can then provide them with the information they need to make a decision.
Good customer service can help create a long-lasting relationship between a customer and the company. So, people are more likely to be sold on your products.
Furthermore, pay-per-call advertising can help insurance companies to stand out from their competitors.
By offering a human touch, insurance companies can distinguish themselves from those that only use digital marketing methods.
Better Customer Satisfaction
Pay-per-call marketing can lead to better customer satisfaction. It provides customers with an opportunity to speak directly with a representative. So they’ll be able to receive personalized help.
Customers will feel more valued and appreciated when speaking to a real person. This can lead to a more positive experience.
Phone calls allow customers to receive immediate advice. That’s especially important in situations where time is of the essence. For example, if a customer needs technical support, they may need help right away in order to continue using a product or service.
Phone calls provide an opportunity for clear communication between customers and representatives. This can help ensure that customers receive accurate information. It will also ensure that their questions or concerns are fully addressed.
When customers are able to speak directly with a representative, it can help build trust and establish a personal connection. This can be especially important in industries where trust is a key factor in the decision-making process.
Phone calls provide an opportunity to resolve issues efficiently. By addressing customer concerns quickly, businesses can help prevent negative experiences from escalating. This helps you avoid any damage to your insurance company’s reputation.
Scalability
Pay-per-call marketing can be an easily scalable strategy for insurance health insurance marketing. So, if you’re trying to slowly make your insurance business bigger and bigger, it could be a good strategy for you.
Insurance companies can use research tools to find high-value keywords relevant to their services. These keywords can be targeted in pay-per-call campaigns. This will then drive high-quality calls from interested consumers.
You can use local search to drive calls from consumers in certain geographic areas. This can be done by optimizing local listings like Google My Business. Targeting location-based keywords in pay-per-call campaigns can also help.
Companies should test and refine their pay-per-call campaigns to improve performance. This can include testing different ad copy or targeting criteria. You can also try different bidding strategies to identify what works best.
Insurance companies can partner with pay-per-call networks to scale your campaigns. These networks provide access to a large pool of publishers and affiliates. They can then drive high-quality calls to your insurance company in exchange for a commission.
Drawbacks of Pay-Per-Call Marketing
Of course, there are still some drawbacks of pay-per-call marketing you should consider before you start investing.
Pay-per-call campaigns can be expensive. That’s especially true if the insurance agency is targeting high-intent audiences or competitive keywords. This can make it difficult for smaller insurance agencies with smaller budgets to compete with the big guys.
Insurance agencies must ensure that the calls generated through pay-per-call campaigns are high-quality and relevant to their business. This can be a challenge. Some calls may be spam or unrelated to the insurance agency’s offerings.
That’s why working with marketing professionals who specialize in insurance companies can help ensure that you get your money’s worth from your new marketing campaign.
Availability might also be an issue. Pay-per-call campaigns may not be available in all geographic areas or for all types of insurance products. This can limit the reach of insurance agencies and make it difficult to target specific audiences.
Insurance agencies must comply with strict regulations when marketing their products and services. For example, you’re required to provide accurate and truthful information. This can make it difficult to create effective ad copy and landing pages that meet regulatory standards.
Anyone must be prepared to handle a high volume of calls generated through pay-per-call campaigns. This can be challenging if you do not have adequate staff or resources to manage the calls effectively.
Tracking and attributing the success of pay-per-call campaigns can be difficult. Not all calls will result in a sale or conversion, after all.
Companies must have systems in place to track and analyze call data. This will allow them to measure the effectiveness of their campaigns.
Take The Right Approach To Pay-Per-Call Marketing
There are things you can do to make it more likely for your new pay-per-call marketing campaign to succeed. Before launching a pay-per-call campaign, insurance companies should define their goals and KPIs.
This includes figuring out the target audience, call-to-action, and the desired outcome of the campaign. Clear goals will help the insurance company measure the success of the campaign and optimize it over time.
Insurance companies should conduct research to identify high-value keywords related to their services. This will help you target the right audience. It will then increase the chances of generating high-quality calls.
Companies should create compelling ad copy that captures the attention of their target audience. This helps motivate them to call. The ad copy should focus on the unique value proposition of the insurance company. Highlight the benefits of your products and services.
Insurance companies should create landing pages that are optimized for conversions. The landing page should provide a clear call to action. It should make it easy for customers to contact the insurance company.
Businesses should track and analyze the performance of their pay-per-call campaigns. This will help them identify trends, optimize their campaigns, and make data-driven decisions.
Pay-Per-Call For Insurance Companies: Invest Today
Pay-per-call marketing clearly can be an effective marketing strategy for insurance companies. You just need to be sure you’re making the right choices and working with the right people.
Are you ready to get started? Contact Real Performance Marketing today.