Data from outside sources can improve short term performance and marketing but, unlike first party data, can’t explain the relationship with consumers in their path to purchase. The breadth and depth of RPM’s first party data offers the kind of insight that gives us real control.

The power of our first party data and our ability to gather and enable real time insights through analytics and technology is critical to driving meaningful, higher quality consumer engagements tied to measurable performance-based outcomes. When a new consumer visits the property within RPM’s digital media portfolio, we ask simple questions to determine individual interests, needs and preferences and then present relevant offers from our world class clients, ultimately creating a more meaningful and rewarding experience. When a consumer returns, they proactively enable us with their prior survey responses and performance marketplace experience, which allows us to utilize these key insights as the strategy of strength and relevancy and improve consumer engagement.