RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
FCC Adopts New Scam Texting Rules and Proposes Rules Restricting Online TCPA Consent Practices
In its March 16th open meeting, the FCC issued Orders and Notices of Proposed Rulemaking, many of which have enormous, far-reaching consequences for the performance marketing/lead generation industry.This article focuses on new and proposed rules intended to regulate...
FCC Adopts and Proposes New Stir/Shaken Rules to Improve Tracebacks and Blocking
In its March 16th open meeting, the FCC issued a Sixth Report and Order and Sixth Further Notice of Proposed Rulemaking which includes changes that have enormous, far-reaching consequences for the performance marketing/lead generation industry. This article focuses...
Best Strategies to Generate Life Insurance Leads
With over 400,000 insurers operating in the US, it can be tricky to generate leads for any type of insurance. Everyone needs life insurance, so you wouldn't think that you'd have to put a lot of your marketing resources into generating life insurance leads. Due...
Medicare Insurance Leads: Everything You Need to Know
According to recent data from AARP International, every day, approximately 10,000 individuals turn the age of 65. This age is the magic marketing number for medicare insurers across the country. Do you have a plan in place to capture this vital demographic? The stats...
Pay-Per-Lead: What You Need to Know
Did you know that about 60% of marketers say that their biggest challenge related to growth is generating sufficient leads? More and more companies are leaning on digital lead generation services, which generate more than $3 billion in revenue annually. However,...
3 Ways to Convert Your Medicare Supplement Leads Faster
Over half of Medicare recipients also rely on a Medicare supplement to fill the gaps in their existing coverage. If you provide supplemental insurance to Medicare recipients, there is no shortage of potential policyholders. The problem is that there is a lot of...
Navigating The Affiliate Channel
If there was ever a time to jump into the affiliate marketing space, it’s now. With the industry more than tripling in the past 10 years, there’s no time to waste when it comes to investing and testing within the channel. RPM has put together this article to help...
Introduction to Call Transfer Rate
Call Transfer Rate is a metric which measures the number of times a call was transferred from one agent to another as a percentage of the total number of calls. Quite often, an agent encounters an issue which he thinks may be resolved better by another agent and thus...
How Should You Consolidate Debt?
Once you've consolidated your debt, it will become easier to manage your money. You will also put yourself on a faster track to pay off your debt. Whether you're looking to improve your credit score, lower your monthly payments, or just simplify your finances,...
RPM® provides efficient, scalable customer acquisition solutions for the Legal, Insurance, Financial and Home verticals, powered by technology and data science. Leveraging our first-party database of opted-in consumer profiles, RPM allows advertisers to target more effectively, invest more efficiently, and grow their businesses more profitably with high-intent consumers.
Services
Company
Contact