RPM Insights

In the rapidly evolving digital ecosystem, finding creative ways to monetize your website or platform traffic is essential for staying ahead. As trends shift and new tools emerge, businesses and creators alike must explore innovative strategies to maximize revenue. In...

Affiliate marketing has become a powerful tool for driving revenue and business growth. Choosing the right affiliate network, however, is crucial to maximize your potential in this competitive space. This comprehensive guide will explore the key factors to consider...

 The legal industry thrives on relationships and trust, and in today's competitive market, generating and converting high-quality leads is vital for growth. This guide explores effective strategies for legal lead generation, optimization, and conversion, supported by...

The pay-per-call (PPC) model has revolutionized marketing and lead generation, becoming a cornerstone of success for industries that rely heavily on direct customer interaction, such as insurance, healthcare, home services, and legal practices. This guide explores the...

In healthcare marketing, compliance with Medicare regulations is crucial for effectively and ethically reaching potential beneficiaries. With millions of seniors depending on Medicare, marketing materials must reflect services accurately and align with regulatory...

Performance marketing is rapidly evolving, and businesses of all sizes are leveraging performance marketing networks to drive measurable results. These networks provide brands with a cost-effective way to acquire customers, increase sales, and boost conversions....

Are You Ready to Enhance Your OEP Campaigns for Under-65 Consumers? At RPM, we are dedicated to empowering health insurance advertisers with the tools and strategies they need to thrive during the Open Enrollment Period (OEP). Our expertise in generating reliable...

Are you familiar with the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) one-to-one consent rule? If not, your business could be at risk of costly fines and reputational damage. In this comprehensive blog, we’ll explore the FCC...

by Fadi Agour, J.D. Client Background Our client, a mid-sized insurance agency specializing in life and health insurance products, faced significant challenges in optimizing their conversion rates. Despite a steady flow of website traffic, they struggled to convert...