RPM Insights

 

Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.

Best Strategies to Generate Life Insurance Leads

Best Strategies to Generate Life Insurance Leads

With over 400,000 insurers operating in the US, it can be tricky to generate leads for any type of insurance. Everyone needs life insurance, so you wouldn't think that you'd have to put a lot of your marketing resources into generating life insurance leads. Due...

Pay-Per-Lead: What You Need to Know

Pay-Per-Lead: What You Need to Know

Did you know that about 60% of marketers say that their biggest challenge related to growth is generating sufficient leads? More and more companies are leaning on digital lead generation services, which generate more than $3 billion in revenue annually. However,...

Navigating The Affiliate Channel

Navigating The Affiliate Channel

If there was ever a time to jump into the affiliate marketing space, it’s now. With the industry more than tripling in the past 10 years, there’s no time to waste when it comes to investing and testing within the channel.  RPM has put together this article to help...

Introduction to Call Transfer Rate

Introduction to Call Transfer Rate

Call Transfer Rate is a metric which measures the number of times a call was transferred from one agent to another as a percentage of the total number of calls. Quite often, an agent encounters an issue which he thinks may be resolved better by another agent and thus...

How Should You Consolidate Debt?

How Should You Consolidate Debt?

Once you've consolidated your debt, it will become easier to manage your money. You will also put yourself on a faster track to pay off your debt.  Whether you're looking to improve your credit score, lower your monthly payments, or just simplify your finances,...