RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
Maximize Your OEP Success with High-Intent Under-65 Health Insurance Shoppers
Are You Ready to Enhance Your OEP Campaigns for Under-65 Consumers? At RPM, we are dedicated to empowering health insurance advertisers with the tools and strategies they need to thrive during the Open Enrollment Period (OEP). Our expertise in generating reliable...
Understanding the FCC’s One-to-One Consent Rule Update
Are you familiar with the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) one-to-one consent rule? If not, your business could be at risk of costly fines and reputational damage. In this comprehensive blog, we’ll explore the FCC...
Success Story: Partnering with RPM to Boost Conversion Rates by 27%
by Fadi Agour, J.D. Client Background Our client, a mid-sized insurance agency specializing in life and health insurance products, faced significant challenges in optimizing their conversion rates. Despite a steady flow of website traffic, they struggled to convert...
Colorado Sets Precedent with Comprehensive AI Regulation
by Fadi Agour, J.D. In a pioneering move, Colorado has emerged as the national frontrunner in instituting robust regulations governing the deployment of generative artificial intelligence technology (AI). This groundbreaking development came to fruition on May 17,...
Maximizing ROI: The Power of Performance Marketing in the Home Services Industry
by Mo Haytham In today's fiercely competitive landscape of the home services industry, businesses are continually seeking innovative ways to stand out and attract customers. With the surge of online platforms and digital marketing, the importance of performance...
Comprehensive Guide to Debt Settlement Leads: Navigating the Landscape of Debt Relief
By Fadi AgourIntroduction: Welcome to RPM Leader's comprehensive guide on debt settlement leads, where we delve into the intricate world of debt relief solutions. In today's financial landscape, individuals grappling with overwhelming debt seek clarity and guidance to...
Navigating Debt Relief: A Comprehensive Guide to Debt Settlement in Consumer Finance
By Fadi AgourIntroduction: In today's financial landscape, managing debt can often feel like navigating a maze. For individuals facing multiple debts, finding a solution that offers relief and clarity is paramount. Debt settlement emerges as a beacon of hope,...
Unleashing the Power of Performance Marketing in the Travel Industry
by Mo Haytham Introduction: In the ever-evolving world of travel, performance marketing has become an indispensable tool for businesses to reach and engage with their target audience effectively. This article aims to explore the key strategies and tactics that can...
Maximizing Growth: The Power of Performance Marketing in the Home Services Industry
by Mo Haytham The landscape of marketing in the home services industry has undergone a significant transformation with the advent of performance marketing. In an era dominated by online platforms and digital advertising, standing out amidst fierce competition is...