RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
Server-Side Tracking vs Pixels for Lead and Call Buyers
Server-side tracking records the conversion on a server and sends it to the other side, server to server. A pixel asks the visitor's browser to do it. For lead and call buyers, the server is the better witness. Here is why. Key takeaways A pixel runs in...
How to Spot Fake Traffic With Time-to-Convert | RPM
Fake traffic shows up in the clock before it shows up in the lead. Time-to-convert is the time between a click and the conversion that follows it. Measure it for every lead or call, by source and sub ID, and fake traffic stands out in the shape of the data. Key...
Do You Know Lead Generation?
No matter what kind of business you are, identifying and targeting potential customers is essential to your growth and prosperity. Creating these opportunities - or leads - can be a long and arduous process and is one of the biggest tasks facing most businesses. With...
Pay-Per-Call Marketing | How It Works & Why It Wins
What Is Pay-Per-Call Marketing and How Does It Work? In today’s results-driven advertising world, businesses want to know that every dollar spent directly contributes to growth. That’s why Pay-Per-Call (PPC) marketing has become one of the most effective strategies...
TCPA Violations: What Businesses Need to Know to Stay Compliant
Introduction: The High Stakes of TCPA Compliance Telemarketing remains one of the most effective ways to generate leads and nurture customer relationships. However, failing to comply with key regulations—especially the Telephone Consumer Protection Act (TCPA)—can lead...
Ultimate Guide to Final Expense Insurance: Persona-Based Strategies for Maximum Conversions
Final expense insurance is one of the most practical and accessible insurance products on the market, offering peace of mind to seniors and their families. At RPM, we understand that marketing this product effectively requires a deep understanding of your audience....
The Future of Lead Generation: Why 1-to-1 Consent is the Path to Sustainability and Growth
The FCC’s 1-to-1 Consent Rule may have been vacated, but its impact on the lead generation industry is far from over. The rule sparked a necessary conversation about consumer trust, transparency, and ethical practices—topics that will continue to shape the...
Understanding CMS’s New Rules for Medicare TPMOs: What You Need to Know
Introduction The Centers for Medicare & Medicaid Services (CMS) has recently introduced new regulations aimed at strengthening consumer protections within the Medicare Advantage (MA), Medicare Part D, and Medicare Supplement plans market. These changes, which...
Welcome Back to the Classroom: How to Attract Adult Learners in 2025
As the educational landscape continues to evolve, one demographic stands out as a key driver of growth for colleges, universities, and online learning platforms: adult learners. These individuals—often balancing careers, families, and personal commitments—represent a...