RPM Insights

In healthcare marketing, compliance with Medicare regulations is crucial for effectively and ethically reaching potential beneficiaries. With millions of seniors depending on Medicare, marketing materials must reflect services accurately and align with regulatory...

Performance marketing is rapidly evolving, and businesses of all sizes are leveraging performance marketing networks to drive measurable results. These networks provide brands with a cost-effective way to acquire customers, increase sales, and boost conversions....

Are You Ready to Enhance Your OEP Campaigns for Under-65 Consumers? At RPM, we are dedicated to empowering health insurance advertisers with the tools and strategies they need to thrive during the Open Enrollment Period (OEP). Our expertise in generating reliable...

Are you familiar with the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) one-to-one consent rule? If not, your business could be at risk of costly fines and reputational damage. In this comprehensive blog, we’ll explore the FCC...

by Fadi Agour, J.D. Client Background Our client, a mid-sized insurance agency specializing in life and health insurance products, faced significant challenges in optimizing their conversion rates. Despite a steady flow of website traffic, they struggled to convert...

by Fadi Agour, J.D. In a pioneering move, Colorado has emerged as the national frontrunner in instituting robust regulations governing the deployment of generative artificial intelligence technology (AI). This groundbreaking development came to fruition on May 17,...