RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
Legal Ruling Reshapes Lead Generation: Navigating the TCPA’s ‘Recorded Voice’ Provision
By Fadi AgourIn the fast-paced world of digital marketing and lead generation, staying on top of the latest legal rulings and regulations is crucial to ensure the success and compliance of your campaigns. One such recent development that has sent ripples through the...
The New Partnership Marketing Era: Embracing Partner Management Software
By Fadi AgourIn today's fiercely competitive business environment, brands are continually seeking innovative ways to gain an edge. Many traditional marketing strategies are reaching their limits, so we're seeing brands turning to new approaches. In the partnership...
Reducing Churn In Medicare During Open Enrollment: A Comprehensive Approach to Enhancing Customer Retention and Lifetime Value
In the ever-evolving landscape of the healthcare industry, where customer choices and preferences hold paramount importance, maintaining a strong base of loyal customers is a challenge faced by many insurers, agencies, and FMOs. As the curtains lifted on the Annual...
How Brand Building and Performance Marketing Can Work Together
Barton LewisSummary. Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is sometimes working against brand strategy. Brand-building...
Unleashing the Enormous Potential of Pay Per Call
Unleashing the Enormous Potential of Pay Per Call When it comes to gauging consumer interest, nothing speaks louder than a phone call. The act of dialing a business indicates a strong intention to engage with a product or service. For businesses, these phone calls are...
Understanding Pay Per Call Advertising
Pay Per Call is an innovative advertising model that allows businesses to purchase inbound phone calls from interested consumers. This model offers a range of benefits for both advertisers and affiliates, creating a win-win situation for all parties involved. By...
Harnessing the Power of Performance Marketing: A Comprehensive Guide to Success
In the rapidly evolving digital landscape of today, marketers are constantly seeking strategies that yield tangible results and measurable return on investment (ROI). One such strategy that stands out in the realm of digital marketing is performance marketing,...
How the Home Services Industry Benefits from Pay-Per-Call
At least 61% of marketers consider lead generation their number one challenge. Sure, this might not feel like as big of a challenge as a business in the home services industry. Homeowners call because your services are often necessary and timely. However, it’s still...
Inbound Pay-Per-Calls for Debt Relief Companies: A Complete Guide
Household debt in the U.S. just hit a new record high. Collectively, American consumers owe almost $17 billion. They added nearly $400 billion to this number in the final quarter of 2022 alone. This has made debt relief companies more important than ever before in...
RPM® provides efficient, scalable customer acquisition solutions for the Legal, Insurance, Financial and Home verticals, powered by technology and data science. Leveraging our first-party database of opted-in consumer profiles, RPM allows advertisers to target more effectively, invest more efficiently, and grow their businesses more profitably with high-intent consumers.
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