Server-side tracking records the conversion on a server and sends it to the other side, server to server. A pixel asks the visitor’s browser to do it. For lead and call buyers, the server is the better witness. Here is why. Key takeaways A pixel...
By Fadi Agour, J.D., Founder & CEO | Last updated October 7, 2026 Fake traffic shows up in the clock before it shows up in the lead. Time-to-convert is the time between a click and the conversion that follows it. Measure it for every lead or call, by source...
Do You Know Lead Generation? No matter what kind of business you are, identifying and targeting potential customers is essential to your growth and prosperity. Creating these opportunities – or leads – can be a long and arduous process and is one of the...
Pay-Per-Call Marketing | How It Works & Why It Wins by Fadi Agour, J.D. What Is Pay-Per-Call Marketing and How Does It Work? In today’s results-driven advertising world, businesses want to know that every dollar spent directly contributes to growth. That’s...
TCPA Violations: What Businesses Need to Know to Stay Compliant by Introduction: The High Stakes of TCPA Compliance Telemarketing remains one of the most effective ways to generate leads and nurture customer relationships. However, failing to comply with key...
Ultimate Guide to Final Expense Insurance: Persona-Based Strategies for Maximum Conversions by Final expense insurance is one of the most practical and accessible insurance products on the market, offering peace of mind to seniors and their families. At RPM, we...
