Performance Marketing Glossary

Performance Marketing Glossary

Industry Definitions prepared by the PMA Industry Advancement Council Performance Marketing Association and updated by the PMA Publisher Recruitment Council   Purpose The performance marketing industry can be complicated, with a large diversity of company types,...
RPM: Real Performance Marketing New Website Launch

RPM: Real Performance Marketing New Website Launch

RPM: Real Performance Marketing New Website Launch FOR IMMEDIATE RELEASE Houston, TX – February 9, 2022 — RPM, a performance marketing company with expertise in creating relevant connections between consumers and brands, is thrilled to announce the launch of its new...
Do You Know Lead Generation?

Do You Know Lead Generation?

Do You Know Lead Generation? No matter what kind of business you are, identifying and targeting potential customers is essential to your growth and prosperity. Creating these opportunities – or leads – can be a long and arduous process and is one of the...
Insurance Lead Generation Services

Insurance Lead Generation Services

Insurance Lead Generation Services Challenges abound in acquiring insurance leads, no matter the type. From selecting and implementing the right insurance lead generation marketing strategy for your niche to tracking your insurance lead generation progress and...
Is Lead Generation Really Worth It?

Is Lead Generation Really Worth It?

Is Lead Generation Really Worth It? To grow your business, you need to create opportunities with potential new customers and convert them. In that sense, the question is less ‘is lead generation worth it?’ and more ‘can I afford to not generate leads?’.When people ask...