Performance Marketing Glossary

Performance Marketing Glossary

Industry Definitions prepared by the PMA Industry Advancement Council Performance Marketing Association and updated by the PMA Publisher Recruitment Council   Purpose The performance marketing industry can be complicated, with a large diversity of company types,...
Do You Know Lead Generation?

Do You Know Lead Generation?

Do You Know Lead Generation? No matter what kind of business you are, identifying and targeting potential customers is essential to your growth and prosperity. Creating these opportunities – or leads – can be a long and arduous process and is one of the...
Insurance Lead Generation Services

Insurance Lead Generation Services

Insurance Lead Generation Services Challenges abound in acquiring insurance leads, no matter the type. From selecting and implementing the right insurance lead generation marketing strategy for your niche to tracking your insurance lead generation progress and...