RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
The Cost of Credit Card Debt: How to Minimize Expenses and Achieve Financial Freedom
by Farah HamzaIntroduction: Credit cards have become a ubiquitous financial tool, with the majority of American adults owning at least one. While they offer convenience and ease of transactions, the cost of credit card debt can be significant. With high interest rates...
Navigating Marketing Trends in 2024: A Vision for the Future
As we stand on the brink of 2024, the marketing landscape is poised for transformative changes. With over ten years of experience in this dynamic field, it's evident that the coming year will usher in substantial shifts driven by fresh ideas and innovative...
Breaking News: FCC Closes Lead Generator Loophole – A Game-Changer in Lead Generation Practices
By Fadi Agour, J.D.In a significant move, the Federal Communications Commission (FCC) has approved a groundbreaking ruling that aims to close the lead generator loophole in lead generation practices. The ruling, passed today, establishes stringent guidelines for calls...
Lead Scoring: Prioritizing and Segmenting Your Leads for Optimal Conversion
In the dynamic landscape of digital marketing, generating leads is just the first step. The real challenge lies in identifying and focusing on leads that are most likely to convert. This is where lead scoring becomes a game-changer. Lead scoring allows businesses to...
Performance Marketing in a Post-Cookie World: Navigating the Landscape of Digital Advertising
As the digital marketing landscape undergoes a transformative shift, the impending demise of third-party cookies looms large, challenging the foundations of traditional performance marketing strategies. In this dynamic era, adapting to a post-cookie world becomes...
The Ethics of Lead Generation: Best Practices for Transparency
By Fadi AgourIn an era dominated by digital marketing, lead generation has become an integral part of business growth. However, the ethical dimensions of lead generation practices often come under scrutiny. Maintaining transparency throughout the lead generation...
Strategies for Excelling in AEP/OEP Season Amidst Changing CMS Regulations
By Fadi AgourThe Annual Enrollment Period (AEP) and Open Enrollment Period (OEP) of 2023 pose distinct challenges and opportunities for performance marketers in the health insurance industry. Navigating through evolving regulatory landscapes, dynamic consumer...
Ten Essential Strategies to Elevate Your Customer Acquisition Game
A robust customer acquisition strategy is the linchpin for propelling your business into its next phase of expansion. Marketers, irrespective of their industry, share a common goal: foster brand discovery and transform intrigued prospects into new customers. The...
Legal Ruling Reshapes Lead Generation: Navigating the TCPA’s ‘Recorded Voice’ Provision
By Fadi AgourIn the fast-paced world of digital marketing and lead generation, staying on top of the latest legal rulings and regulations is crucial to ensure the success and compliance of your campaigns. One such recent development that has sent ripples through the...