RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
How the Home Services Industry Benefits from Pay-Per-Call
At least 61% of marketers consider lead generation their number one challenge. Sure, this might not feel like as big of a challenge as a business in the home services industry. Homeowners call because your services are often necessary and timely. However, it’s still...
Inbound Pay-Per-Calls for Debt Relief Companies: A Complete Guide
Household debt in the U.S. just hit a new record high. Collectively, American consumers owe almost $17 billion. They added nearly $400 billion to this number in the final quarter of 2022 alone. This has made debt relief companies more important than ever before in...
The Menace of Illegal Robocalls: A Growing Threat to Consumers
Introduction: Robocalls have become a persistent nuisance for people around the world. These automated phone calls, often promoting scams or fraudulent schemes, invade our privacy and disrupt our daily lives. Despite various efforts to combat this problem, the...
How Insurance Companies Thrive with Pay-Per-Call
There are almost 6000 insurance companies in the United States. So, if you're trying to improve your insurance company's marketing, you might be facing a lot of competition. Have you tried using pay-per-call marketing for your insurance company's needs? Let's go...
Common Mistakes to Avoid When Generating Medicare Leads
Did you know that the total enrollment for Medicare in October 2021 was 63,964,675? Medicare is one of the most popular health programs for those over the age of 65. You would think that it's easy to generate Medicare leads for this reason, but there are challenges...
How to Use Debt Settlement Leads to Build Your Business
Debt settlement leads are a fantastic way to grow your business. Here are some of the ways you can acquire these leads.
How to Find High Quality Legal Leads Without Breaking the Bank
As of 2023, there are 449,633 law firms in the United States. Do you have a law firm? If so, you're facing some stiff competition. To fight back against this competition, you need to use the right techniques. A few of these techniques include methods for generating...
5 Best Practices for Lead Acquisition and Retention
Once a customer is gained, they are not gained forever. But, once a customer is lost, they are probably lost forever. Suppose you have done something to annoy or dissatisfy your customer and they decide they are not interested in partaking in your services or...
What Industries Benefit Most From Pay Per Lead Advertising?
In the ever-changing world of business marketing, we search for new and powerful strategies. One such approach is pay per lead advertising. It has great potential, but where does it excel? In this article, we'll explore industries that benefit most from pay per lead...
