RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
Your Guide to the Best Insurance Companies for 2023
Insurance. It is not something that you ever want to think about having to use. However, it is something that you will be glad that you have in your back pocket when you need it. This is a big business in the United States, considering that there are nearly 6,000...
Define Your Audience: Strategies to Target Potential Home Insurance Leads
There are 140 million homes across the U.S. This means there are plenty of chances for insurance agents to make new connections with prospective clients. Still, identifying and qualifying home insurance leads is critical. The trouble is that home insurance is a highly...
Four Moments That Changed Performance Marketing Forever
January 17, 2023 by Chris Trayhorn, Publisher of mThink Blue BookIn 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket sales, I suggested that performance...
What to Look for in Quality Final Expense Leads
Most people have no idea how many businesses around the country and the world depend on lead generation. Even if you only look at the digital lead generation market in the United States, there is enough demand to generate more than $3.2 billion each year! When you...
How To Increase ROI For Every Lead You Buy
Fadi Agour, CEO of RPM, is a leading performance marketing agency connecting high-intent consumers with leading brands.Many marketers find that lead generation is their biggest challenge in the digital marketing space. While getting leads is a struggle, we often find...
The Challenges of Generating Quality Life Insurance Leads
From the soaring cost of advertising to the droves of people who jump ship when they fill out a lead form, life insurance companies have more than enough challenges when it comes to generating quality life insurance leads. They’re not alone, either. 61% of marketers...
What are Health Insurance Lifetime and Annual Limits?
BY Colin Bean Updated on August 08, 2022Insurance companies place limits on the benefits that individuals can receive from their plans. This means the insurance company sets a cap on what it will pay for covered services. Generally, these limits are classified as...
Which ACA plan should you choose?
BY Anna Porretta Updated on October 21, 2022What is an Affordable Care Act (ACA) plan? Enacted in 2010, the Affordable Care Act (ACA) expanded health insurance coverage to more than 20 million people by increasing benefits and lowering health insurance costs to make...
Affordable Care Act (Obamacare) Open Enrollment: What You Need To Know
BY Anna Porretta Updated on December 01, 2022The Affordable Care Act, colloquially known as Obamacare, gives people a chance to buy health insurance on an open marketplace. People can get ACA-compliant coverage on the Health Insurance Marketplace if they are not...
RPM® provides efficient, scalable customer acquisition solutions for the Legal, Insurance, Financial and Home verticals, powered by technology and data science. Leveraging our first-party database of opted-in consumer profiles, RPM allows advertisers to target more effectively, invest more efficiently, and grow their businesses more profitably with high-intent consumers.
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