Building a Recurring Customer Base: A Guide

Building a Recurring Customer Base: A Guide

Since the coronavirus pandemic, customers have changed their shopping habits. 88% have decided to remain with their new shops, retail stores, and companies. This is true both for offline and online shoppers. But as a business, it’s important that you know how to...
How Does Inbound Marketing Work?

How Does Inbound Marketing Work?

70% of consumers prefer to learn about a brand from content, rather than advertising. If you want to build a more successful business, it’s a good idea to implement an inbound marketing strategy.  In the age of the internet, digital marketing is now the best way...
Retargeting Ads: Can They Lead to Ad Fraud?

Retargeting Ads: Can They Lead to Ad Fraud?

Suppose you’re an organization that wants to promote its products, services, or causes to the public. In that case, it’s understood that you’ve found online ad campaigns to be increasingly valuable to your business. Retargeting ads, for example, can...