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OUR VALUES

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What Fuels RPMPerformance With Purpose

At RPM, performance isn’t just an outcome—it’s a mindset. We exist to connect consumers with the products and services they are actively seeking, and to help brands

We believe great performance marketing creates value for everyone involved: consumers, advertisers, and partners alike. That belief drives every decision we make.

6x INC. 5000 - 2025 • 2024 • 2023 • 2022 • 2021 • 2020

FINANCIAL TIMES THE AMERICAS' FASTEST-GROWING COMPANIES 2025 - 2024 - 2023 - 2022 - 2021

Consumer Consent Council member

RPM operates within the highest moral and ethical values set by the council and its members.

Built Different by Design

RPM is privately owned and independently operated. We answer to our clients—not outside boards, investors, or short-term exit goals.
 
This independence allows us to:
  • Move faster than traditional agencies
  • Make long-term decisions in our clients’ best interests
  • Invest deeply in people, technology, and products that actually perform
Our success is measured by results, retention, and trust—not headlines.
 

One Team.Real Accountability.

Our culture is our competitive advantage.
 
We are a focused, tight-knit team that values:
  • Ownership over excuses
  • Candor over comfort
  • Curiosity over complacency
  • Humility alongside ambition
We invest heavily in personal and professional growth, which has resulted in exceptionally low turnover and teams that think—and win—together.

Performance Starts With People

Every member of RPM is a specialist. We hire people who care deeply about outcomes, ask better questions, and take pride in their work.

We don’t believe in silos. We believe in collaboration, constructive pushback, and shared wins. When one team succeeds, we all do.

Technology & Data asForce Multipliers

Technology and data are the shared language of RPM.

 We operate in real time, using data to:

  • Identify trends early
  • Make faster, smarter decisions
  • Hold ourselves accountable
  • Continuously optimize performance
Our technology stack is built to adapt as markets change—and our people are empowered to use it intelligently.

Product-Led Growth,Owned & Operated

As we move into 2026, RPM is doubling down on owned and operated media, first-party data, and direct advertiser relationships.

We are building, testing, and scaling our own traffic, products, and platforms—giving advertisers more control, better quality, and stronger returns.

This is how we future-proof performance marketing.

Ethics Are Not Optional

RPM operates with a clear moral compass.

We are proud members of:

  • The Consumer Consent Council
  • The Performance Marketing Association, with leadership representation on the PMA Compliance Council
We don’t cut corners. We help define the standards others follow.

Our North Star

Everything we do is guided by one principle:

Serve consumers honestly. Serve advertisers effectively. Build systems that last.

  • That is how trust is earned.
  • That is how performance compounds.
  • That is how RPM wins.

The RPM Standard

  • Trust is earned, not assumed
  • Speed without quality is failure
  • Data beats opinion
  • Collaboration beats ego
  • Winning matters—because our partners depend on it