RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
Can Social Media Help Generate Home Insurance Company Leads?
Social media is a great tool that you can use to boost your business. However, can it help generate home insurance company leads? Find out here.
Quality Data for Outbound Call Centers: Fuel Your Growth Engine
Don’t underestimate the importance of quality data for outbound call centers. Operating an outbound call center without quality data is like driving at night with broken headlights and an empty gas tank. It’s going to be a bumpy ride, and you’re not going far. Data...
Top 5 Mistakes When Hiring Agents
by ALEX SHATTUCK, HIRING CONSULTANTThe pandemic changed everything—especially in the insurance world—and now, insurance agents are struggling to hire more than ever. Agents are not only fighting a local talent war, but also national (and even international!) battles...
How Does Inbound Marketing Work?
Are you looking to change up your marketing techniques in the new year? Check out this guide to find out how inbound marketing works.
How to Generate Your Own Tax Debt Leads
Are you trying to get more tax debt leads? Click here to learn how to go about generating your own tax debt leads that are sure to help your business grow.
The Ultimate Guide to Inbound Marketing Cheat Sheet
Are you wondering how to improve your inbound marketing strategies? Read here for the ultimate guide to inbound marketing cheat sheet.
5 Steps to Increase Conversions and Performance of Your Leads
Things we hear from publishers is that conversion is never as high as they’d like. Here's a few steps to improve that.Step 1. Don’t leave your page. One of the biggest conversion-killers out there is changing web-pages. It might not sound like much, but internal...
16 Pro Tips For Creating A Successful Branded Podcast
Given their ever-increasing popularity among consumers, podcasts offer a great way for businesses to reach people in their target markets with content that can help improve their brand awareness, recall and reputation. Of course, proper planning is essential in...
Retargeting Ads: Can They Lead to Ad Fraud?
If you use retargeting ads, ad fraud is a serious concern. Read here to learn more about these ads, ad fraud, and the impacts of retargeting fraud.