RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
Pay-Per-Lead: What You Need to Know
Did you know that about 60% of marketers say that their biggest challenge related to growth is generating sufficient leads? More and more companies are leaning on digital lead generation services, which generate more than $3 billion in revenue annually. However,...
3 Ways to Convert Your Medicare Supplement Leads Faster
Over half of Medicare recipients also rely on a Medicare supplement to fill the gaps in their existing coverage. If you provide supplemental insurance to Medicare recipients, there is no shortage of potential policyholders. The problem is that there is a lot of...
Navigating The Affiliate Channel
If there was ever a time to jump into the affiliate marketing space, it’s now. With the industry more than tripling in the past 10 years, there’s no time to waste when it comes to investing and testing within the channel. RPM has put together this article to help...
Introduction to Call Transfer Rate
Call Transfer Rate is a metric which measures the number of times a call was transferred from one agent to another as a percentage of the total number of calls. Quite often, an agent encounters an issue which he thinks may be resolved better by another agent and thus...
How Should You Consolidate Debt?
Once you've consolidated your debt, it will become easier to manage your money. You will also put yourself on a faster track to pay off your debt. Whether you're looking to improve your credit score, lower your monthly payments, or just simplify your finances,...
Your Guide to the Best Insurance Companies for 2023
Insurance. It is not something that you ever want to think about having to use. However, it is something that you will be glad that you have in your back pocket when you need it. This is a big business in the United States, considering that there are nearly 6,000...
Define Your Audience: Strategies to Target Potential Home Insurance Leads
There are 140 million homes across the U.S. This means there are plenty of chances for insurance agents to make new connections with prospective clients. Still, identifying and qualifying home insurance leads is critical. The trouble is that home insurance is a highly...
Four Moments That Changed Performance Marketing Forever
January 17, 2023 by Chris Trayhorn, Publisher of mThink Blue BookIn 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved to promoting ticket sales, I suggested that performance...
What to Look for in Quality Final Expense Leads
Most people have no idea how many businesses around the country and the world depend on lead generation. Even if you only look at the digital lead generation market in the United States, there is enough demand to generate more than $3.2 billion each year! When you...