RPM Insights

As of 2023, there are 449,633 law firms in the United States. Do you have a law firm? If so, you're facing some stiff competition.  To fight back against this competition, you need to use the right techniques. A few of these techniques include methods for generating...

Once a customer is gained, they are not gained forever. But, once a customer is lost, they are probably lost forever.  Suppose you have done something to annoy or dissatisfy your customer and they decide they are not interested in partaking in your services or...

In the ever-changing world of business marketing, we search for new and powerful strategies. One such approach is pay per lead advertising. It has great potential, but where does it excel? In this article, we'll explore industries that benefit most from pay per lead...

In early 2022, 8% of U.S. homeowners claimed that they already had solar power installed at home. However, 39% of homeowners say that they had given serious thought to installing solar over the past year.  If you have a solar company, it's clear that there's a lot of...

GLOBAL CONSUMER TRENDS Consumer Finances 2023 Dynata’s Global Consumer Trends survey explores the attitudes and behaviors of 11,000 consumers across 11 countries toward a range of topics, including how they feel about the year ahead, what they’re most concerned about,...

GLOBAL CONSUMER TRENDS Consumer Outlook 2023 Dynata’s Global Consumer Trends survey explores the attitudes and behaviors of 11,000 consumers across 11 countries toward a range of topics, including their outlook on the year ahead, their biggest concerns, the state of...

GLOBAL CONSUMER TRENDS The state of our mental health in 2023 Dynata’s Global Consumer Trends survey explores the attitudes and behaviors of 11,000 consumers across 11 countries toward a range of topics, including how people feel about the year ahead, what they’re...

In its March 16th open meeting, the FCC issued Orders and Notices of Proposed Rulemaking, many of which have enormous, far-reaching consequences for the performance marketing/lead generation industry.This article focuses on new and proposed rules intended to regulate...

In its March 16th open meeting, the FCC issued a Sixth Report and Order and Sixth Further Notice of Proposed Rulemaking which includes changes that have enormous, far-reaching consequences for the performance marketing/lead generation industry.  This article focuses...