RPM Insights

GLOBAL CONSUMER TRENDS Consumer Finances 2023 Dynata’s Global Consumer Trends survey explores the attitudes and behaviors of 11,000 consumers across 11 countries toward a range of topics, including how they feel about the year ahead, what they’re most concerned about,...

GLOBAL CONSUMER TRENDS Consumer Outlook 2023 Dynata’s Global Consumer Trends survey explores the attitudes and behaviors of 11,000 consumers across 11 countries toward a range of topics, including their outlook on the year ahead, their biggest concerns, the state of...

GLOBAL CONSUMER TRENDS The state of our mental health in 2023 Dynata’s Global Consumer Trends survey explores the attitudes and behaviors of 11,000 consumers across 11 countries toward a range of topics, including how people feel about the year ahead, what they’re...

In its March 16th open meeting, the FCC issued Orders and Notices of Proposed Rulemaking, many of which have enormous, far-reaching consequences for the performance marketing/lead generation industry.This article focuses on new and proposed rules intended to regulate...

In its March 16th open meeting, the FCC issued a Sixth Report and Order and Sixth Further Notice of Proposed Rulemaking which includes changes that have enormous, far-reaching consequences for the performance marketing/lead generation industry.  This article focuses...

With over 400,000 insurers operating in the US, it can be tricky to generate leads for any type of insurance. Everyone needs life insurance, so you wouldn't think that you'd have to put a lot of your marketing resources into generating life insurance leads. Due...

According to recent data from AARP International, every day, approximately 10,000 individuals turn the age of 65. This age is the magic marketing number for medicare insurers across the country. Do you have a plan in place to capture this vital demographic? The stats...

Did you know that about 60% of marketers say that their biggest challenge related to growth is generating sufficient leads? More and more companies are leaning on digital lead generation services, which generate more than $3 billion in revenue annually. However,...

Over half of Medicare recipients also rely on a Medicare supplement to fill the gaps in their existing coverage. If you provide supplemental insurance to Medicare recipients, there is no shortage of potential policyholders.  The problem is that there is a lot of...