Consumer Finances 2023
![dynata-logo](https://rpmleader.com/wp-content/uploads/2023/03/dynata-logo.png)
GLOBAL CONSUMER TRENDS
Consumer Finances 2023
Dynata’s Global Consumer Trends survey explores the attitudes and behaviors of 11,000 consumers across 11 countries toward a range of topics, including how they feel about the year ahead, what they’re most concerned about, how their personal finances have been impacted by the current economic situation – and more.
A DIVIDED PICTURE OF PERSONAL FINANCES
Globally, 39% of consumers say their personal finances are about the same as a year ago.
![Globally](https://rpmleader.com/wp-content/uploads/2023/03/Globally.png)
![](https://rpmleader.com/wp-content/uploads/2023/03/finances01.png)
In Japan, more than half (54%) say their finances are unchanged. In the U.K. and China, this is the case for only a third of consumers (33% and 30% respectively).
But for many consumers, their finances have changed compared to a year ago – and they are more likely to have worsened than improved.
![](https://rpmleader.com/wp-content/uploads/2023/03/globally-33.png)
33%
globally say their personal finances are much / a little worse than a year ago.
![](https://rpmleader.com/wp-content/uploads/2023/03/globally-28.png)
28%
globally say their personal finances are much / a little better than a year ago.
![Finances-map](https://rpmleader.com/wp-content/uploads/2023/03/Finances-map.png)
Globally, Gen Z are more likely to report their personal finances have impro
![Almost](https://rpmleader.com/wp-content/uploads/2023/03/Almost.png)
![Almost-bar](https://rpmleader.com/wp-content/uploads/2023/03/Almost-bar.png)
HOW PERSONAL FINANCES HAVE EVOLVED OVER TIME
Around the world, an increasing proportion of consumers were struggling to make ends meet in January 2023 compared to August 2022.
![time-bar](https://rpmleader.com/wp-content/uploads/2023/03/time-bar.png)
![Average](https://rpmleader.com/wp-content/uploads/2023/03/Average.png)
![consumers](https://rpmleader.com/wp-content/uploads/2023/03/consumers.png)
In January 2023, almost 4 in 10 Americans reported struggling with debt – compared to 3 in 10 in August 2022.
![Globally](https://rpmleader.com/wp-content/uploads/2023/03/Globally.png)
In Australia and Canada, the proportion of consumers saying they have too much debt, increased from a quarter in August 2022 to a third in January 2023.
![January-reported](https://rpmleader.com/wp-content/uploads/2023/03/January-reported.png)
IMPACT ON PEOPLE’S LIFESTYLE CHOICES
To manage rising costs, many people are adjusting their consumption behaviors
![choice-66](https://rpmleader.com/wp-content/uploads/2023/03/choice-66.png)
![choice-57](https://rpmleader.com/wp-content/uploads/2023/03/choice-57.png)
![choice-48](https://rpmleader.com/wp-content/uploads/2023/03/choice-48.png)
![choice-31](https://rpmleader.com/wp-content/uploads/2023/03/choice-31.png)
For more information, including detailed findings by country, gender or age group,
download the data tables or contact us.
Source: Dynata’s Global Consumer Trends survey was conducted between Jan. 5-10, 2023, among 11,000+ consumers in the U.S., Canada, U.K., France, Germany, Italy, Netherlands, Spain, China, Japan and Australia. N= 1,000+ consumers age 16+ per country
The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level.
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