In early 2022, 8% of U.S. homeowners claimed that they already had solar power installed at home. However, 39% of homeowners say that they had given serious thought to installing solar over the past year.
If you have a solar company, it’s clear that there’s a lot of opportunity out there. However, finding solar leads is easier said than done and you’ll need to have a solid marketing strategy in place if you want your business to thrive.
Here’s what you should know about getting solar leads for your business.
List Your Business in Online Directories
One of the things that you should do to get solar power leads is to list your solar company in relevant online directories. Many homeowners will research companies online when looking for a solar panel installer. The more visibility you have, the better.
You should be using your own website to gain visibility online. However, listing your business in online directories can be very helpful as well.
Consider adding your company to directories to gain more visibility. This can also help build credibility for your business online.
Get the Most Out of Your Website
To collect leads for your solar company, make sure that you have a professional website in place. However, don’t stop there. You should also make sure that you’re using it to its full extent.
For one thing, you’ll want to make sure to use search engine optimization (SEO) techniques to get your website to appear in search engine results more often. You should also put a strong emphasis on content marketing to build your authority and attract more attention to your site. This will also help your site to appear in searches more often.
Finally, use calls to action (CTAs) and a sales funnel to ensure that you’re collecting contact information from anyone who lands on your site’s pages.
Run Online Ads
Whether you want to generate auto insurance leads or credit repair leads, paid online ads can be incredibly useful. It can also be a great tool for generating leads for a solar power company. RPM can help you create and run online ads as part of a lead generation strategy.
Google Ads and Microsoft Advertising will be especially useful for solar power companies since you’ll be able to target keywords that relate to solar installations. This could include keywords such as “local solar installers” or “solar installation company in Atlanta”.
While SEO can help your business website appear more often in search engines as well, pay-per-click (PPC) advertising can help guarantee that it appears for the exact keywords that you’re targeting.
Use Email and SMS Marketing
One of the best things that you can do to get leads for your solar company is to gather phone numbers or emails using your website. Offering a lead magnet of some kind can allow you to collect customer information and start marketing to them using emails or SMS messages.
Even if a person isn’t ready to make a purchase yet, collecting their information can allow you to stay in touch with them. You can develop your relationship with them as time goes by.
As you slowly warm them up and provide them with more information about your solar services, their interest will grow.
Strengthen Your Social Media Presence
Although having a website can be a big help when generating leads, you should have a social media presence as well. Make sure that you’re posting on social media regularly and connecting with followers on the platforms that you use.
Just as importantly, make sure that you set clear goals and know exactly what you’re aiming to do with any social media channels that you use. Have a plan for getting followers to your landing pages. Collect their information as soon as you can.
Many social media platforms have built-in business tools, so there may also be ways to collect the information of leads on the platform itself. Make sure to experiment with different methods to find something that works for your solar business.
Launch a Referral Program
Equally useful for generating home improvement leads, solar power leads, or any other type of lead, referral programs can also be helpful for your company.
Look for ways to encourage your customers to recommend your services to family and friends as much as possible. Offering a discount for referrals can go a long way in helping you get more business.
Also, make sure to talk to other business owners as well. Networking with owners of roofing companies, electricians, professionals, and local home organizations can be helpful for improving word of mouth and getting more business overall.
Online reviews can also be useful. Be sure that you’re encouraging past customers to leave reviews of your company online on websites like Google and Yelp.
Use Traditional Marketing Methods
Many of the marketing methods you should be using these days require the use of the internet. However, traditional methods can still be very helpful as well.
In addition to digital marketing, consider using some traditional marketing methods. This could include sending direct mail and running newspaper and billboard ads. It could also include sponsoring local sports teams and events.
Consider getting involved in your local community and using some traditional marketing methods. Doing so can be well worth it if you’re trying to collect leads as a solar energy company.
Generating Solar Leads With These Strategies
If you want to generate new solar leads for your solar company, make sure that you use a variety of different marketing methods and techniques. There are many different ways to generate leads, so be sure to experiment with the different options to find a strategy that works well for your business.
Need professional help generating solar leads for your company? Contact us today to learn more about how we can help your business meet its goals.