Consumer Outlook 2023


Consumer Outlook 2023

Dynata’s Global Consumer Trends survey explores the attitudes and behaviors of 11,000 consumers across 11 countries toward a range of topics, including their outlook on the year ahead, their biggest concerns, the state of their personal finances – and more


Optimism is highest in China, North America and Australia. In the U.S., 26% are “very optimistic” compared to only 7-9% in Italy, the Netherlands and France.


Inflation is the #1 concern for consumers globally and across all age groups – except in China where it ranks second.

6 in 10 people say they are extremely or very worried about rising prices.

Younger generations are more concerned about unemployment and equal rights than older generations

% of consumers who say
they feel extremely or
very worried about
these issues

Gen Z


Gen X

Baby Boomers

For more information, including detailed findings by country, gender or age group,
download the data tables or contact us.

Source: Dynata’s Global Consumer Trends survey was conducted Jan. 5-10, 2023, among 11,000 consumers age 16+ in the U.S., Canada, U.K. , France, Germany, Italy, Spain, the Netherlands, China, Japan and Australia. Participants were selected from Dynata’s online panels, with samples quota-controlled to reflect the population on age, gender and region.

The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level.
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