As of 2023, there are 449,633 law firms in the United States. Do you have a law firm? If so, you’re facing some stiff competition.
To fight back against this competition, you need to use the right techniques. A few of these techniques include methods for generating legal leads. This article will share a good number of these with you.
To add a cherry on top, you won’t need a lot of money to execute these methods. Read on!
Have a Good Quality Website
You’ve likely heard people say that first impressions are important. Experts have proven this phrase to be true. Making a good first impression can help you go far in your pursuits.
A Digital First Impression
What does that mean for your company website? Well, your law firm’s website often acts as a first impression. Your site is often the first way your potential customers learn about your company.
These days, people prefer to go to a law firm’s website to find information before they present their case. Thus, you need to make certain that your website acts as a proper representative. If it does, you can generate plenty of new leads.
What a Website Needs
So what does the website version of a strong handshake look like? It’s not just about having an attractive design. You also need to make certain that your website is functional enough to keep your bounce rates low.
Consider analyzing and optimizing the following key aspects:
- How easy it is for users to use the site
- How fast your website loads
- How well your site functions on mobile devices
- How accessible your site is for people with disabilities
- How optimized for lead generation your site is
- How visible your site is to search engines
Cost of Building a Website
Do you think that building an optimized website will cost more than your law firm can afford? That’s not always the case. It all depends on how you approach the process.
You don’t have to use a professional web designer. There are many website-building tools you can use that cost nothing or little. You won’t get a site that’s as good as a professionally created site with these tools, but you may get one that’s good enough.
But even if you do get a website creator, it won’t cost as much as you may think. Compare the cost of a large marketing campaign and the cost of building a website. You should see that the former costs more.
Use Content Marketing
Are advertisements as effective as you think? People don’t like it when things interrupt them. They may end up having a negative view of the advertiser when an ad gets thrown in their face.
Content marketing takes a different approach. Instead of generating leads with obvious advertisements, content marketers do so with engaging content. Such content can include podcasts, blog posts, videos, and more.
Content Marketing Benefits
The difference between content marketing and other marketing techniques is that potential customers usually engage with the content willingly. After they engage with the content, you can pull them into a sales funnel. They won’t even know that you’re advertising to them.
Not only are you entertaining your potential customers into becoming quality leads, but you’re also proving your authority. Create content with useful and correct information and customers will believe your competency. This will make them believe your product or service is worth the money.
Potentially Low Budget
Professionally created content can cost a bundle. But just like with website creation, you don’t need a big budget. You can create some amazing content on a low budget.
Do you want to make a video post? Just get a high-quality camera, point it at one of your lawyers in an office, and ask him or her to speak on a topic. As long as the lawyer speaks with authority, this content should work well.
Post on Social Media
Where are you going to post your content once you’ve finished creating it? You can post it on your website and rely on SEO to attract customers. But you’re selling yourself short if you only rely on your website.
Use social media for lead generation as well. It’s a great idea to put your content in a place where everyone sees it. You can even target social media sites where you know your target audience hangs out.
But social media sites are not only great for content marketing techniques. These sites are also great for many other lead generation techniques.
Create a piece of content that’s entertaining. Then people will share it with everyone they’re connected to on a social media site. All the people who see your post in this way can become quality leads.
Answer Questions Publicly
Many people visit one of your company’s social media pages to ask questions. You can answer their questions on your page. If you do it well, the customer will walk away satisfied.
But this interaction doesn’t just give out information. It also proves the value of your business to people who come across the interaction. You can show your authority and how well you interact with customers.
The best part about social media is that it’s free to join a social media site and make posts. You have nothing to lose and everything to gain by optimizing your company’s social media pages.
Create Legal Leads With Us
You could have the best law firm in the world but still fail. People are unlikely to come to you if you don’t generate high-quality legal leads. Work on marketing techniques such as these and your team’s skill level.
Yeah, that probably sounds like a ton of work. If you don’t want to deal with lead generation as much, get us on your side. Our pay-per-lead program can get you the leads you want.
Contact one of our experts on this page to begin.