RPM Insights

Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.

Do You Know Lead Generation?

Do You Know Lead Generation?

No matter what kind of business you are, identifying and targeting potential customers is essential to your growth and prosperity. Creating these opportunities - or leads - can be a long and arduous process and is one of the biggest tasks facing most businesses. With...

Insurance Lead Generation Services

Insurance Lead Generation Services

Challenges abound in acquiring insurance leads, no matter the type. From selecting and implementing the right insurance lead generation marketing strategy for your niche to tracking your insurance lead generation progress and determining which tactic works best for...

Is Lead Generation Really Worth It?

Is Lead Generation Really Worth It?

To grow your business, you need to create opportunities with potential new customers and convert them. In that sense, the question is less ‘is lead generation worth it?’ and more ‘can I afford to not generate leads?’.When people ask if the practice of generating leads...