your product in relatable discussions or recommendations while helping out with
Going traditional in this digital world can be challenging, but you should not miss this
opportunity. Your target audience might not be tech-savvy, and that’s why you also need
to promote offline too. Start attending networking events, meetup groups, or even
alumni associations. You could advertise in industry trade magazines or newspapers.
This is something that you can never miss in the current day. Firstly, get your own
website and include a few features that request the customer’s information. For
example, signup for the newsletter or get details by a “Get a Quote” button. The
website’s main goal should be to convert the traffic into leads. Remember to highlight
your contact information and a contact form on each page so that your users can find
Use marketing techniques like Google Ads or banner ads to reach out to the masses in a
single click. Similarly, use the powerful tool of social media to promote your services and
engage customers by sharing relatable content.
Create good content in varied forms to reach your potential customers. For example,
engage your customers by writing exciting blogs. If written strategically, blogs can rank
well and drive more traffic to your website. Start creating videos to generate more leads
too. Videos can answer questions on the complexity of insurance, perform well in search
engines and social media platforms, and are easily sharable. Another idea is to create
gated content or lead magnets like a white paper, eBook, case studies, detailed guides,
or a webinar session. This type of content requires users to sign up or share their email
addresses, so you get a new lead when someone downloads it.
List your services on local directories like Yahoo!, Whitepages, Yelp, Facebook Places,
Google My Business, etc. Take advantage of local SEO to optimize your listing and reach
potential customers faster.
The information you provide is essential but what your customers say is also important.