Insurance might not be the easiest thing to sell, and we know that insurance agents
can’t agree more with that statement. It is a product that everyone should have and
needs, but it’s also something that can’t be forced upon a customer. New sales come
from new leads. But generating new leads for insurance can be very challenging,
especially for freshers and new agents who have just entered the field.
Here are six lead generation tips that can help new insurance agents.
1. Ask for Referrals
Nothing beats a referral from a satisfied client. But when you’re just starting, your client
the list can be small. You can always turn to people you know and those who trust you. Start
creating a reputation in your own community by –
- Hosting small seminars for people
- Offer to speak at business meetings
- Helping out connections whenever needed
You could also launch a referral program that offers incentives like gift cards or movie tickets on each referral to add some momentum. You can check if your insurance departments allow incentives or not.
Just remember not to sound like you’re forcing them to buy insurance. Instead, blend
your product in relatable discussions or recommendations while helping out with
2. Go Old School
Going traditional in this digital world can be challenging, but you should not miss this
opportunity. Your target audience might not be tech-savvy, and that’s why you also need
to promote offline too. Start attending networking events, meetup groups, or even
alumni associations. You could advertise in industry trade magazines or newspapers.
3. Get Digital
This is something that you can never miss in the current day. Firstly, get your own
website and include a few features that request the customer’s information. For
example, signup for the newsletter or get details by a “Get a Quote” button. The
website’s main goal should be to convert the traffic into leads. Remember to highlight
your contact information and a contact form on each page so that your users can find
Use marketing techniques like Google Ads or banner ads to reach out to the masses in a
single click. Similarly, use the powerful tool of social media to promote your services and
engage customers by sharing relatable content.
4. Content Marketing
Create good content in varied forms to reach your potential customers. For example,
engage your customers by writing exciting blogs. If written strategically, blogs can rank
well and drive more traffic to your website. Start creating videos to generate more leads
too. Videos can answer questions on the complexity of insurance, perform well in search
engines and social media platforms, and are easily sharable. Another idea is to create
gated content or lead magnets like a white paper, eBook, case studies, detailed guides,
or a webinar session. This type of content requires users to sign up or share their email
addresses, so you get a new lead when someone downloads it.
5. Claim Listings
List your services on local directories like Yahoo!, Whitepages, Yelp, Facebook Places,
Google My Business, etc. Take advantage of local SEO to optimize your listing and reach
potential customers faster.
The information you provide is essential but what your customers say is also important.
New customers judge your services by the quality of reviews you have gotten. Hence,
encourage all your customers to give you a review. Each review can make a huge
difference, especially when you are new. Also, keep engaging and answering questions
posted by your users on your listings and social media pages.
6. Retaining Old Customers
Keep in touch with your customers without pestering them with occasional emails and
messages. Email marketing is one such strategy that can help you reconnect with your
old customers. First, optimize your process by segmenting clients by filters like the type
of insurance. Then, generate more leads by personalizing your emails and optimizing
them for different screens (desktop, mobile, tablet).
Last but not least, you can also partner up with a company that can help you get leads.
RPM provides you with verified insurance leads that come from trusted sources. In
addition, we have years of experience in delivering results-driven performance with our
hands-on approach benefiting the growth of your business!