Keeping up with the latest processes and trends related to marketing can be a daunting
task. Lead generation is an integral part of any marketing campaign. All companies desire
quality leads, but this is one of the most challenging goals to achieve. It is not enough to
just get thousands of leads, they also need to be good enough to maximize the
effectiveness of your marketing campaigns.
Firstly, you need to understand the latest statistics to plan your campaign effectively.
Here are eight impressive statistics about lead generation and quality that can change
the way you think.
1. Lead Generation Challenges
According to a survey by Pipedrive in 2020, over 34% of salespeople said prospecting
and qualifying leads are their biggest challenges. Another study was done by HubSpot in
2020 noted that 61% of marketers say that generating traffic and leads is their top
priority and their biggest challenge too. Unfortunately, many people think that finding
the right leads that are fit for the product or service you provide can be easy with so
many resources and technologies available today. But it is hard work!
2. Time Management
A LinkedIn survey showed that handling a lead generation program without investing in
clean data can waste up to an average of 546 hours, which amounts to 27.3% of any
sales representative’s time. Alternatively, a survey suggested that 66% of marketers saw
lead generation benefits by spending only 6 hours per week on social media.
3. Outbound Marketing
Research has shown that the average of getting high-quality leads by outbound practices
is less than getting leads by inbound methods. Alternatively, a Demand Metric study
suggested that content marketing gets three times more prospects but costs 62% less
than outbound marketing. So now you know the importance of using inbound marketing
like SEO, email marketing, content marketing, etc.
4. Following Up on Leads
A survey by InsideSales.com noted that marketers following up on web leads within 5
minutes are almost nine times more likely to convert them into sales. Therefore, your
business must be available when and where your customer is available. The longer you
take to respond, the lesser are the chances of the customer purchasing your business.
For example, using chatbots can ensure you have a process to respond faster to online
questions or requests.
5. Strategic Lead Generation
A survey noted that the three most common strategies for lead generation are content
marketing (67%), event marketing (73%), and email marketing (78%). Marketers have
seen that people who prioritize blogging efforts are more likely to see a positive ROI. A
HubSpot survey noted that a business that publishes 16 or more blogs each month
generates three and a half times more leads than those who post four or fewer blogs.
6. Nurturing of Leads
A survey showed that nurtured leads help in more than 47% larger purchases than those
leads that aren’t nurtured. Therefore, you must guide your customers throughout the
selling process. The customer might not know what to expect and how to proceed, so
you need to value them.
7. Automation Software
A study by APSIS noted that 80% of marketers using automation software generate a
higher number of leads and convert 77% more. In marketing automation strategy, the
most important goals are lead nurturing (57%), lead generation (61%), and then sales revenue (47%).
8. Outsourcing Lead Generation
Outsourcing lead generation to professionals can help a company with 43% better
results than hiring someone for the same work. However, hiring your own lead
generation person can be expensive, and there can be several drawbacks too. For
example, there could be a lack of follow-ups, incorrect targeting, a single marketing
channel usage, and lesser market research. But on the other hand, the company with
the expertise will use precise client profiling, target them efficiently, use a multi-channel
approach, and follow up frequently to have higher chances of conversions.
Lead generation is an art, and you definitely need the right strategy and planning to nail
it. The above statistics help you understand the variety of options available and how you
can use them. If you’re looking for help in generating high-quality leads, you can reach
out to RPM. With exclusive leads at a fixed cost for each and tracking them with monthly
progress reports, RPM can help you with lead generation for your business!