RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
16 Pro Tips For Creating A Successful Branded Podcast
Given their ever-increasing popularity among consumers, podcasts offer a great way for businesses to reach people in their target markets with content that can help improve their brand awareness, recall and reputation. Of course, proper planning is essential in...
Retargeting Ads: Can They Lead to Ad Fraud?
If you use retargeting ads, ad fraud is a serious concern. Read here to learn more about these ads, ad fraud, and the impacts of retargeting fraud.
How Much Life Insurance Do I Need?
The right amount of life insurance can provide your dependents with financial security in the event of the unthinkable. When it comes to securing your dependents’ financial future, a fundamental question to ask yourself is, “How much life insurance do I need?” The...
FTC Action Against Vonage Results in $100 Million to Customers Trapped by Illegal Dark Patterns and Junk Fees When Trying to Cancel Service
Vonage will be required to provide a simple way to cancelNovember 3, 2022The Federal Trade Commission has stopped internet phone service provider Vonage from imposing junk fees and creating obstacles to those who try to cancel their service. The FTC alleges that the...
FTC Restores Rigorous Enforcement of Law Banning Unfair Methods of Competition
November 10, 2022Policy statement renews agency’s commitment to exercising full legal authority against companies that use unfair tactics to gain an advantage instead of competing on the meritsThe Federal Trade Commission issued a statement today that restores the...
Stop Losing Money From Affiliate Marketing Fraud
Affiliate marketing is a very attractive option for those looking to make extra money online. Here’s how to spot and avoid affiliate marketing scams.
Generating High-Quality Calls for Solar Companies
Sales is a critical function, and solar companies are no different. These tips look at some ways they can start to increase solar sales with high-quality calls.
5 Ways To Use Data For Effective Lead Generation Campaign Optimization
Keeping your sales pipeline full means finding the right leads for your business. We look at the role of data when optimizing your lead generation campaign.
The Health Insurance Provider’s Guide to Medicare Open Enrolment
The health insurance industry is changing, and providers need to stay informed. This guide covers what you need to know about open enrollment medicare 2022.