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Performance Marketing Glossary

Performance Marketing Glossary

Industry Definitions prepared by the PMA Industry Advancement Council Performance Marketing Association and updated by the PMA Publisher Recruitment Council   Purpose The performance marketing industry can be complicated, with a large diversity of company types,...
What’s Hot in Mass Tort Legal Marketing?

What’s Hot in Mass Tort Legal Marketing?

Did you know that the biggest civil litigation settlement happened in 1998 when four of the largest tobacco companies had to pay $206 billion (over 25 years)? They had to fund healthcare for people with tobacco-related illnesses and anti-smoking campaigns using these...