Performance Marketing Glossary

Performance Marketing Glossary

Industry Definitions prepared by the PMA Industry Advancement Council Performance Marketing Association and updated by the PMA Publisher Recruitment Council   Purpose The performance marketing industry can be complicated, with a large diversity of company types,...
What’s Hot in Mass Tort Legal Marketing?

What’s Hot in Mass Tort Legal Marketing?

Did you know that the biggest civil litigation settlement happened in 1998 when four of the largest tobacco companies had to pay $206 billion (over 25 years)? They had to fund healthcare for people with tobacco-related illnesses and anti-smoking campaigns using these...
The Impact of Lead Generation for Lawyers

The Impact of Lead Generation for Lawyers

No matter how high the quality of the services a lawyer can provide, they will not achieve success unless they can find a way to inform people about what they can do. That is one reason why lead generation services are becoming a go-to choice for more and more...