RPM Insights

Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.

Quality vs. Quantity in Lead Generation

by Fadi Agour, J.D. | Aug 14, 2022 | Lead Generation

Quality lead generation focuses on developing a strong sales pipeline to build an engaged audience. Read about how this strategy differs from quantity in leads.

12 Things You Should Know About Digital Performance Marketing

by Fadi Agour, J.D. | Aug 13, 2022 | Marketing

Digital performance marketing includes search engine marketing, content marketing, and more. Read about it here in this detailed guide.

Discover Performance Marketing

by Fadi Agour, J.D. | Aug 4, 2022 | Marketing

Performance marketing is a specific type of advertising that pertains to click-through ads or when a visitor to your company website makes a purchase.

2022 Medicare CMS Compliance

by Fadi Agour, J.D. | Aug 2, 2022 | Compliance

Are you familiar with Medicare CMS compliance protocols? You can read about them here in this detailed overview on healthcare compliance.

A Complete Guide to Current Digital Performance Marketing Trends

by Fadi Agour, J.D. | Jul 30, 2022 | Marketing

Digital performance marketing is constantly changing. Check out this complete guide to current digital performance marketing trends that you should give a try.

The Ultimate Guide to Customer Acquisition for Insurance Marketers

by Fadi Agour, J.D. | Jul 28, 2022 | Lead Generation

Are you looking to acquire new customers for your insurance services? Read here for the ultimate guide to customer acquisition for insurance marketers.

Performance Marketing Glossary

by Fadi Agour, J.D. | Jul 27, 2022 | Uncategorized

Industry Definitions prepared by the PMA Industry Advancement Council Performance Marketing Association and updated by the PMA Publisher Recruitment Council Purpose The performance marketing industry can be complicated, with a large diversity of company types,...