6 Deadly Mistakes That Media Buyers Make on Google
Top tips by Amin Siala, Digital Growth Consultant for Google
If you’re looking to squeeze as much as you can from this powerful search algorithm, then there are a few pitfalls you’ll need to avoid. Amin has seen it all, from smaller offer owners to large corporations. After seeing the same mistakes time and time again, he’s compiled a list of must-avoid tips that will help put you on the path to crushing your conversion goals.
Are you guilty of any of these? 👇
Impulsively Launching Campaigns
Measuring Low-Level Micro Conversions (or None)
Low Effect or Basic Campaigns
Little or No A/B Testing
Amin suggests changing your creative copy, the image on your display app, or the style of your YouTube video to start. These are bigger A/B tests that will get you bang for your buck. Focus on the big A/B tests and then work your way down.
Little or No Financial Planning
- What’s your overall budget?
- What’s your testing budget?
- How much are you willing to lose?
- What are your targets?
- How much do you want to to pay to generate leads?
- How much do you want to generate a sale for?
- What are your costs?
- What are your margins?
You need to have these numbers written down and shared with your team before jumping in.