RPM Insights

Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.

How To Increase ROI For Every Lead You Buy

How To Increase ROI For Every Lead You Buy

Fadi Agour, CEO of RPM, is a leading performance marketing agency connecting high-intent consumers with leading brands.Many marketers find that lead generation is their biggest challenge in the digital marketing space. While getting leads is a struggle, we often find...

The Challenges of Generating Quality Life Insurance Leads

The Challenges of Generating Quality Life Insurance Leads

From the soaring cost of advertising to the droves of people who jump ship when they fill out a lead form, life insurance companies have more than enough challenges when it comes to generating quality life insurance leads.  They’re not alone, either. 61% of marketers...

Which ACA plan should you choose?

Which ACA plan should you choose?

BY Anna Porretta Updated on October 21, 2022What is an Affordable Care Act (ACA) plan? Enacted in 2010, the Affordable Care Act (ACA) expanded health insurance coverage to more than 20 million people by increasing benefits and lowering health insurance costs to make...

How To Get Health Insurance Leads Online

How To Get Health Insurance Leads Online

Health insurance has never been more in demand and important than it is right now. As the owner and operator of a successful health insurance business, you already know that. But, with many potential customers stuck between not knowing how to find a good health...

5 Strategies to Reduce Waiting Times for Inbound Calls

5 Strategies to Reduce Waiting Times for Inbound Calls

One survey says people start getting annoyed after three and a half minutes of hold time and will hang up soon after. We all know the feeling of being on hold for what feels like forever when we call customer service. And when we get through, we find ourselves...