RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
Performance Marketing in a Post-Cookie World: Navigating the Landscape of Digital Advertising
As the digital marketing landscape undergoes a transformative shift, the impending demise of third-party cookies looms large, challenging the foundations of traditional performance marketing strategies. In this dynamic era, adapting to a post-cookie world becomes...
The Ethics of Lead Generation: Best Practices for Transparency
By Fadi AgourIn an era dominated by digital marketing, lead generation has become an integral part of business growth. However, the ethical dimensions of lead generation practices often come under scrutiny. Maintaining transparency throughout the lead generation...
Strategies for Excelling in AEP/OEP Season Amidst Changing CMS Regulations
By Fadi AgourThe Annual Enrollment Period (AEP) and Open Enrollment Period (OEP) of 2023 pose distinct challenges and opportunities for performance marketers in the health insurance industry. Navigating through evolving regulatory landscapes, dynamic consumer...
Ten Essential Strategies to Elevate Your Customer Acquisition Game
A robust customer acquisition strategy is the linchpin for propelling your business into its next phase of expansion. Marketers, irrespective of their industry, share a common goal: foster brand discovery and transform intrigued prospects into new customers. The...
Legal Ruling Reshapes Lead Generation: Navigating the TCPA’s ‘Recorded Voice’ Provision
By Fadi AgourIn the fast-paced world of digital marketing and lead generation, staying on top of the latest legal rulings and regulations is crucial to ensure the success and compliance of your campaigns. One such recent development that has sent ripples through the...
The New Partnership Marketing Era: Embracing Partner Management Software
By Fadi AgourIn today's fiercely competitive business environment, brands are continually seeking innovative ways to gain an edge. Many traditional marketing strategies are reaching their limits, so we're seeing brands turning to new approaches. In the partnership...
Reducing Churn In Medicare During Open Enrollment: A Comprehensive Approach to Enhancing Customer Retention and Lifetime Value
In the ever-evolving landscape of the healthcare industry, where customer choices and preferences hold paramount importance, maintaining a strong base of loyal customers is a challenge faced by many insurers, agencies, and FMOs. As the curtains lifted on the Annual...
How Brand Building and Performance Marketing Can Work Together
Barton LewisSummary. Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is sometimes working against brand strategy. Brand-building...
Unleashing the Enormous Potential of Pay Per Call
Unleashing the Enormous Potential of Pay Per Call When it comes to gauging consumer interest, nothing speaks louder than a phone call. The act of dialing a business indicates a strong intention to engage with a product or service. For businesses, these phone calls are...