RPM Insights

by Mo Haytham The landscape of marketing in the home services industry has undergone a significant transformation with the advent of performance marketing. In an era dominated by online platforms and digital advertising, standing out amidst fierce competition is...

In the rapidly evolving landscape of digital marketing, affiliate marketing stands out as a potent strategy that can significantly impact a business's trajectory. A well-chosen affiliate marketing agency becomes more than just a service provider; it transforms into a...

by Farah HamzaIntroduction: Credit cards have become a ubiquitous financial tool, with the majority of American adults owning at least one. While they offer convenience and ease of transactions, the cost of credit card debt can be significant. With high interest rates...

As we stand on the brink of 2024, the marketing landscape is poised for transformative changes. With over ten years of experience in this dynamic field, it's evident that the coming year will usher in substantial shifts driven by fresh ideas and innovative...

By Fadi Agour, J.D.In a significant move, the Federal Communications Commission (FCC) has approved a groundbreaking ruling that aims to close the lead generator loophole in lead generation practices. The ruling, passed today, establishes stringent guidelines for calls...

In the dynamic landscape of digital marketing, generating leads is just the first step. The real challenge lies in identifying and focusing on leads that are most likely to convert. This is where lead scoring becomes a game-changer. Lead scoring allows businesses to...

As the digital marketing landscape undergoes a transformative shift, the impending demise of third-party cookies looms large, challenging the foundations of traditional performance marketing strategies. In this dynamic era, adapting to a post-cookie world becomes...