RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
Generating High-Quality Calls for Solar Companies
Sales is a critical function, and solar companies are no different. These tips look at some ways they can start to increase solar sales with high-quality calls.
5 Ways To Use Data For Effective Lead Generation Campaign Optimization
Keeping your sales pipeline full means finding the right leads for your business. We look at the role of data when optimizing your lead generation campaign.
The Health Insurance Provider’s Guide to Medicare Open Enrolment
The health insurance industry is changing, and providers need to stay informed. This guide covers what you need to know about open enrollment medicare 2022.
Stop Losing Money From Affiliate Marketing Fraud
Affiliate marketing is a very attractive option for those looking to make extra money online. Here’s how to spot and avoid affiliate marketing scams.
Bot Detection 101: What Every Marketer Should Know
Whether you’re trying to decide how to move forward with data, or just want an understanding of your results, bot detection is essential.
Glossary of Affiliate Terms by Ringba’s CEO Adam Young
Key terms, common phrases and abbreviations you'll encounter in the affiliate marketing space.Above the Fold - The part of an advertisement or web page that is visible to a user without scrolling. Ad Copy - Text used inside of an advertisement or advertorial. Ad...
What is Customer Acquisition Cost? Why Does it Matter?
Your customer acquisition cost is a vital metric that speaks to both your strategy’s efficacy as well as overall return on investment.
The Best Ways to Find Life Insurance Leads
So, you’re ready to reach more life insurance leads. It’s time to connect with more prospects and increase your revenue. But where do you get started? How do you find people who are interested in life insurance? Sure, there’s always networking and connecting with...
FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data
July 19, 2022 by Richard B. NewmanLead generators and digital marketers, beware.The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still front-and-center at the...