RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
Bot Detection 101: What Every Marketer Should Know
Whether you’re trying to decide how to move forward with data, or just want an understanding of your results, bot detection is essential.
Glossary of Affiliate Terms by Ringba’s CEO Adam Young
Key terms, common phrases and abbreviations you'll encounter in the affiliate marketing space.Above the Fold - The part of an advertisement or web page that is visible to a user without scrolling. Ad Copy - Text used inside of an advertisement or advertorial. Ad...
What is Customer Acquisition Cost? Why Does it Matter?
Your customer acquisition cost is a vital metric that speaks to both your strategy’s efficacy as well as overall return on investment.
The Best Ways to Find Life Insurance Leads
So, you’re ready to reach more life insurance leads. It’s time to connect with more prospects and increase your revenue. But where do you get started? How do you find people who are interested in life insurance? Sure, there’s always networking and connecting with...
FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data
July 19, 2022 by Richard B. NewmanLead generators and digital marketers, beware.The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still front-and-center at the...
10 Ways to Convert Leads into Paying Clients
You have landed your dream domain name, built a highly appealing and SEO-friendly website, and prospects have started finding out about your business online. You are happy and fully convinced that the hard part is done. Unfortunately, that is only the beginning...
How to Get Solar Leads
Getting solar leads for your company is sometimes easier said than done. Here are a few tips and tricks to help you get solar leads.
The Affiliate’s Guide to 2022 Medicare Open Enrollment
Is Your Affiliate Strategy Ready for Open Enrollment?It’s almost that time of year again. No, not that time (hold the sleighbells) - the time for Medicare and Medicaid open enrollment. Whether you’re new to open enrollment, or you’ve been running offers for years,...
The Benefits of Affiliate Marketing
Affiliate marketing accounts for 16% of US e-commerce orders. Not using this business marketing strategy can cost your company money and customers. So, what is affiliate marketing? It's a cost-effective way to promote your products and services to a broader audience....