The Best Ways to Find Life Insurance Leads

So, you’re ready to reach more life insurance leads. It’s time to connect with more prospects and increase your revenue. But where do you get started? How do you find people who are interested in life insurance? Sure, there’s always networking and connecting with people you know, but if you want to get to the next level, you need to find a larger list of leads for life insurance agents. What’s the best method for new life insurance leads?

Where can you buy leads for life insurance agents?

There are really two sources to get leads for life insurance from, so let’s discuss them both. First, you can generate leads yourself. You can do this through a website or through direct mail marketing. Before you jump into doing your own life insurance lead generation though, consider that it might be more work and require experience you don’t have.

In order to set up effective marketing campaigns, you will need:

  • Compelling copy, including headlines, verbiage, and a call-to-action
  • Capabilities in image creation and design
  • Technical knowledge of Google and Facebook ads
  • Experience in website and landing page design
  • A fluid lead intake process
  • Time to monitor and adjust ads to increase conversion

In short, it’s a lot of work! And for the one-man or one-woman life insurance agent, it’s simply too much to handle. What does that mean? For most insurance agents, outsourcing leads is much faster, easier, and more efficient.

Is it worth it to buy leads for life insurance?

For most insurance agents, yes. Why? Because it allows you to focus on closing business and selling, not seeking out interested parties. So how does life insurance lead buying work? What do you need to look for?

Company leads

Many insurance companies offer life insurance leads to get agents started for low or no cost. These can be a great resource for new agents or individuals that are looking to supplement their income. But beware. These life insurance leads are notorious for being old. It’s common practice for companies to continue to provide leads even after they’ve been contacted a dozen times. And that certainly makes it hard for an agent to sell.

Third-party leads

These companies do the heavy lifting for you by seeking out qualified, motivated life insurance leads. There is a cost associated, but there is also considerable time to be saved as opposed to sourcing life insurance leads yourself.

Some key tips for purchasing third-party leads? Always try to buy exclusive life insurance leads. This allows you to avoid the competition of being the first to make the call. Plus, you won’t end up at the end of the day with money spent on leads and nothing to show for it since other agents got to the leads first.

And remember, some leads simply can’t be exclusive. Prospects may submit their information to multiple parties. Or that exclusive list for you might have come from a previously shared list.

There are always risks involved with buying leads. But purchasing life insurance leads from a reputable third-party company can greatly increase your chances of success.

Is it worth it to buy leads for life insurance?

Most companies acquire leads online. Why? Because it’s the most cost-effective. Plus, prospects seeking information are likely to put their name into a web form. That’s how they end up on the lead lists! That’s why to generate leads yourself, you’ll need a robust website, compelling copy, and SEO background to reach consumers.

Additionally, direct mail works. Consider this: 70% of consumers say direct mail is more personal than online interactions. Plus! Direct mail open rates are close to 90%! That means that if you send a personalized direct mail piece to someone in your zip code at a prime age and demographic for life insurance, there’s a good chance they’ll review your material. And they might even call. Or, at the very least, you have warmed up the prospect to your services, so when you call them, they’ll be ready to talk. The key to successful direct mail marketing is ensuring the responder data on your leads is accurate and pin-points exactly who you are trying to reach.

What else should you keep in mind?

You need life insurance leads to grow your business. And whether you are acquiring them through a third party, your company, or generating your own, there are many ways to accomplish your goal. Remember that what your audience is looking for is someone they can trust. Someone who will provide them education and guidance about some of life’s most challenging decisions. Be the person who can provide help when they need it.

Ready to consider marketing solutions or life insurance leads with Real Performance Marketing? We’re here to help you design a strategy that works. Our marketing consultants are experts in helping you reach your customer acquisition goals. Let’s get started.