Quality leads are more important than ever for solar companies in an increasingly crowded online marketplace. Just how important are high-quality calls for solar sales?
In general, people are 2.6x more likely to buy something if they just had a 5-star customer experience with a company. This is compared to people that have a 1- or 2-star experience with the same company.
But that does not mean you need to base your marketing strategy on expensive ads or black hat SEO. Quality lead generation can be done the old-fashioned way with the proper dedication.
Check out this guide for quality lead generation for solar companies.
Be Polite and Understanding
When it comes to developing high-quality calls, one of the first things that you should remember to do is be polite and understanding. People will appreciate those that are nice to them and not develop an attitude toward them.
On top of this, people that are speaking to people that are polite are more likely to find them helpful as well. This can help leave someone satisfied with their phone call and give them a positive impression of your company.
Being understanding is also a part of this. You could have a customer that calls you and is screaming on the telephone because they are angry about a mistake that someone else in your company made.
Here, you are going to want to diffuse this situation. If you do that and calmly state that you understand their frustration, you can then take the next step and see what you can do to help them.
This can help allow customers to continue doing business with you and leave a positive impression on your company.
The next thing that you need to do is get organized. Figure out where you are calling these people, what they are in need of, what any concerns are, and more.
For example, one market that you can tap into is the homeowner market. In 2022, it appears that 67% of homeowners that do not own solar panels want them.
From there, think like a homeowner. What is the benefit of them purchasing solar?
Find that benefit and then sell that idea to the customer. In this case, it could be saving costs on electricity compared to going the traditional route.
Being organized also allows you to know more information about your standard customer. This can be anything from what part of the world they are located in, how old they are, what gender they typically are, do they own a home, and more.
One of the easiest ways to annoy a customer is to have someone that does not know the right information handling a call. This can be bad for your company because it makes you look incompetent.
So, what can you do here? Prepare for possible questions that customers might have and for information that customers might need to know.
When it comes to solar, customers may want to know how much it costs to go that route. This can depend on the specific plan, but the person on the call with the customer needs to know every plan available for that customer. On top of this, a bonus would be if they can determine what the best plan for this customer is.
As stated above, knowing the types of people that may be interested in your product is a big advantage when it comes to trying to make sales. It is also an advantage if you are trying to have higher-quality calls with these potential customers.
The reason for this is you know exactly who you are communicating with. You can study the buying patterns and the interests of these people as well.
From there, you can focus on their wants and needs.
What this also does is narrow down your audience to a small market. It prevents you from wasting time with a wider scope of people and people who are much less likely to be interested in your product.
Use a Marketing Company
Maybe you have a hard time coming up with marketing strategies to increase sales. Maybe you do not have the staff to have a full dedicated sales team.
If you find yourself in either one of these situations, there are still options for you. One of the best ones that may be available for you is branching out this service to a third party.
What can they do? They can give you professional expertise in this field and help you out drastically when it comes to generating leads for you.
They can help because they may have an established marketplace already for products like yours. They can also help with customer acquisition because they can take inbound calls for you. They can also organize calls between what is a strong lead and what is a weak lead.
Increase Your Solar Sales
If you are with a solar company, these can be some of the ways that you can help increase solar sales.
Remember to be polite and understanding if you are dealing with a frustrated customer. It will also help you if you get organized about your call strategy and have all of the information that you need in advance. Once you have that, you can lock in a target audience.
Or, maybe you just want to outsource the sales outreach? If so, message us today and see how we can help.