by Fadi Agour, J.D. | Mar 20, 2023 | Lead Generation
FCC Adopts and Proposes New Stir/Shaken Rules to Improve Tracebacks and Blocking In its March 16th open meeting, the FCC issued a Sixth Report and Order and Sixth Further Notice of Proposed Rulemaking which includes changes that have enormous, far-reaching...
by Fadi Agour, J.D. | Feb 14, 2023 | Affordable Care Act
Navigating The Affiliate Channel If there was ever a time to jump into the affiliate marketing space, it’s now. With the industry more than tripling in the past 10 years, there’s no time to waste when it comes to investing and testing within the channel. RPM has put...
by Fadi Agour, J.D. | Feb 10, 2023 | Affordable Care Act
Introduction to Call Transfer Rate Call Transfer Rate is a metric which measures the number of times a call was transferred from one agent to another as a percentage of the total number of calls. Quite often, an agent encounters an issue which he thinks may be...
by Fadi Agour, J.D. | Jan 20, 2023 | Lead Generation
Four Moments That Changed Performance Marketing Forever January 17, 2023 by Chris Trayhorn, Publisher of mThink Blue Book In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When the discussion moved...
by Fadi Agour, J.D. | Jan 13, 2023 | Lead Generation
How To Increase ROI For Every Lead You Buy Fadi Agour, CEO of RPM, is a leading performance marketing agency connecting high-intent consumers with leading brands. Many marketers find that lead generation is their biggest challenge in the digital marketing space. While...
