The New Partnership Marketing Era: Embracing Partner Management Software By Fadi Agour In today’s fiercely competitive business environment, brands are continually seeking innovative ways to gain an edge. Many traditional marketing strategies are reaching their...
Reducing Churn In Medicare During Open Enrollment: A Comprehensive Approach to Enhancing Customer Retention and Lifetime Value In the ever-evolving landscape of the healthcare industry, where customer choices and preferences hold paramount importance, maintaining a...
How Brand Building and Performance Marketing Can Work Together With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton, and Ken Favaro Barton Lewis Summary. Marketers often worry that performance marketing and its focus on...
