Did you know that the auto insurance industry is worth over $300 billion? With such high numbers, many people think it is easy to generate leads. 

However, it is not as easy as it looks. In fact, the majority of the sales teams struggle to find high-quality auto insurance leads that convert into sales! Is your team part of the majority?

Well, look no further. 

RPM Marketing, one of the nation’s top lead generation companies, can help you get new customers. RPM uses a multifaceted approach to get new customers for you.

Are you ready to learn more? Keep reading!

Auto Insurance Leads: How They Can Help

You are always looking for new leads as an insurance agent and provider. You want people in the auto insurance market who will become long-term customers. But how do you find them?

There are several ways to generate auto insurance leads, but not all methods are created equal. You want high-quality leads that will result in sales, not just a bunch of names and contact information.

As mentioned above, most sales companies struggle generating leads, so many companies opt to buy general lists of contact information and start cold-calling those lists. However, this is one of the least effective methods of lead generation, especially for auto insurance. 

There is a fine line between buying high-quality and cold lead. Here at RPM, we pride ourselves on only providing the best leads in the business.

Performance Marketing: Why RPM?

RPM is an all-in-one platform that helps you grow your business by generating leads and sales. We have a team of experts who know how to generate the best auto insurance leads possible.

We use several methods to generate leads, including:

  • Real-time lead management
  • Better user experience
  • Smarter campaigns

We are not only in the business of lead generation; we are in the business of growth.

What Sets RPM Apart?

So, what sets RPM apart from the other lead generation companies in the marketplace today?

First, we have a team of experienced professionals who know how to generate auto insurance leads that convert. With over 20 years of experience, you can trust that we understand the industry you specialize in.

Additionally, our teams are specifically trained for their niche. Our auto insurance team is well-versed in the industry and will provide expert advice. 

Second, we use the latest technology to grow your business. For example, we provide constant reports to ensure you receive the best quality leads in the industry.

As a result, we vet all of our leads. In addition, we take the time to verify the leads you buy—that way, you are not cold-calling clients. Additionally, we provide real-time services.

The auto insurance industry is fast and constantly changes. Our specialized teams understand the industry and know how important it is to provide our clients with fresh leads.

Our company is not all about numbers. We are here to help the consumer connect with the best services in the business. We not only connect, but we educate so that each party has a positive experience.

We are committed to staying true to our moral compass. As a business, we are transparent and do not use shady tactics. We always play by the rules.

Auto Insurance Lead Companies: The Competition

As we have grown over the last 20 years, we have noticed some common issues with lead generation companies. Here at RPM, we know about the common problems with auto insurance lead generation.

First, some leads are not high-quality (more on this later). They may be old or inaccurate. This can waste your time and money.

Second, some companies use unscrupulous methods to generate leads. This can include calling people not interested in auto insurance or using bait-and-switch tactics.

Third, some companies sell leads to multiple insurance companies. This means that you are competing with other insurers for the same lead.

B2B Lead Generation: Common Struggles

It will likely come as no surprise that many agents struggle finding leads. After all, if it were easy, everyone would do it!

As an agent, you know how hard it can be to get auto insurance leads. You may have tried several methods but still don’t get the desired results.

There are many reasons why you may be struggling to generate leads.

First, you may not be using the correct methods. There are many ways to generate auto insurance leads, but not all are effective. You want to use methods that are proven to work.

Our team of experts finds that these ineffective methods are often due to poor training and lack of tools.

Let’s look at some methods that don’t tend to drive any results and growth.

Buying a General List of Contacts

There are a lot of auto insurance leads out there. You may be tempted to buy a general list of contacts and start calling them.

However, this is not an effective way to generate leads. These lists are often outdated and full of people not interested in auto insurance or who are not in your area.

Instead, make sure you trust the leads you buy. You want to be sure that they are interested in auto insurance and that they are high quality.

RPM only provides the highest quality leads in the industry. We take the time to verify each lead so that you can be confident you are getting results.

Hoping for Referrals

You may be relying on referrals to generate auto insurance leads. While this can be a great way to get leads, it is not always reliable. You may not always get referrals; even when you do, they may not turn into leads.

Additionally, you may only get a few referrals per month. This can make it challenging to grow your auto insurance business.

Complicating Your Message

It is vital to keep your message simple when you are trying to generate auto insurance leads. You want people to understand your offer and why they should choose you.

Make sure that your message is clear and concise. If it is not, people will tune out and move on to their next activity.

No Follow-Up

Many insurance agents make the mistake of not following up with their auto insurance leads. Unfortunately, if you do not follow up, you will likely lose the lead.

You should always follow up with your auto insurance leads. This shows that you are interested in doing business with them and are willing to work hard to get their business.

No Call to Action

You need to have a call to action when generating auto insurance leads. This is what tells people what you want them to do.

For example, your call to action could be to call your office for a quote. If you don’t include a call to action, people will not feel the urgency to take action and get started on their insurance policies.

You can quickly grab your audience’s attention by including a sense of urgency, which may lead to higher sales.

Quantity Over Quality

While a high number of leads are significant, it can also become detrimental to your business.

For example, let’s say you bought a general list of leads from a new company that doesn’t verify what they sold you. While you might have hundreds of leads, you will waste a lot of money, time, and other resources pinpointing the few that will actually convert into sales.

Expert Advice: What Does a Quality Lead Look Like?

When you are looking for auto insurance leads, it is important to find ones that are high quality. But what does a quality lead look like?

When we verify our leads, we look at several factors.

These factors include:

  • Demographic
  • Geographic
  • Contact information
  • Interest
  • Position in buying cycle
  • Exclusivity

Let’s take a closer look at why each plays a crucial role in a high-quality lead.


The demographic we look at when generating leads for your business is the target audience you are aiming for.

This includes factors such as age, income, gender, and more. We do this by comparing our data with common industry trends.

For example, people in their 20s are more likely to get their first car. Therefore, if you are looking for auto insurance leads, we would target people in this age group.

However, we would target a different demographic if you offer auto insurance in a niche market, such as for luxury cars.


When we are looking at auto insurance leads, we also take into account the geographic location.

We only sell leads exclusively to your state or city so that you do not have to waste time on leads outside of your service area. This also allows you to focus your marketing efforts on your area, leaving more money and time to nurture these leads.

Contact information

Another important factor we look at when verifying auto insurance leads is contact information.

We ensure that the leads include a valid phone number and email address so that you can easily reach out to them.


When looking at auto insurance leads, we also consider their level of interest.

We do this by looking at their behavior on our website. For example, if they have visited your website multiple times or filled out a form, we know they are interested in your offer.

Position in buying cycle

When we are looking at auto insurance leads, we also consider their position in the buying cycle.

Are they ready to buy now? Or are they still doing research?

This is important because it will help you determine how best to nurture the lead.

For example, if they are still in the research phase, you might want to send them educational content. However, if they are ready to buy now, you will want to give them a call so that you can close the sale.


Finally, we only sell leads that are exclusive to your business. This means that the lead can only be sold to one company.

This is important because it ensures that you are the only one who can contact the lead. It also allows you to build a relationship with the lead without worrying about competition.

Now that you know what goes into a quality auto insurance lead, you can be sure you are getting the most out of your leads.

If you are interested in learning more about auto insurance lead generation or if you would like to purchase leads, contact us today. We would be happy to help you grow your business.

Alternative Methods: A Quick Overview

There are, of course, other methods of generating leads. At RPM, we offer an all-inclusive platform that allows you to bring your marketing strategies to the next level.

Let’s take a look!

Digital Performance Marketing

We use data and technology to help you reach your target audience through digital channels.

This includes paid search, social media, display advertising, and more.

Inbound Marketing

Inbound marketing is a strategy that focuses on attracting customers through relevant and helpful content.

This content can be in the form of blog posts, ebooks, whitepapers, and more.

Outbound Marketing

Outbound marketing is a more traditional approach that involves reaching out to potential customers through cold calls, emails, and other forms of direct communication.

Auto Insurance Leads for Agents: Get Started Today

Now that you know a little bit about the different methods of generating leads, it’s time to get started.

If you are interested in auto insurance lead generation, we can help.

We offer exclusive leads that are verified and interested in your products and services. Contact us today to learn more about how we can help you grow your business. We look forward to hearing from you!