RPM Insights
Real Performance Marketing (RPM) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.
The Future of Lead Generation: Why 1-to-1 Consent is the Path to Sustainability and Growth
The FCC’s 1-to-1 Consent Rule may have been vacated, but its impact on the lead generation industry is far from over. The rule sparked a necessary conversation about consumer trust, transparency, and ethical practices—topics that will continue to shape the...
Understanding CMS’s New Rules for Medicare TPMOs: What You Need to Know
Introduction The Centers for Medicare & Medicaid Services (CMS) has recently introduced new regulations aimed at strengthening consumer protections within the Medicare Advantage (MA), Medicare Part D, and Medicare Supplement plans market. These changes, which...
Welcome Back to the Classroom: How to Attract Adult Learners in 2025
As the educational landscape continues to evolve, one demographic stands out as a key driver of growth for colleges, universities, and online learning platforms: adult learners. These individuals—often balancing careers, families, and personal commitments—represent a...
Beyond CPA vs. CPL: The Evolution of Lead Generation Strategies
Lead generation has always been the lifeblood of marketing, but the strategies behind it are constantly evolving. While Cost Per Lead (CPL) and Cost Per Acquisition (CPA) have long been viewed as separate approaches, the lines between them are blurring. Today,...
Home Service Leads: Best Practices for Acquisition and Conversion
The home services industry is booming, with millions of homeowners and renters seeking solutions for maintenance, repair, and improvement needs. To thrive in this competitive market, businesses must adopt effective strategies to generate, acquire, and convert home...
Generating Quality Insurance Leads: Strategies for Success
In the highly competitive world of insurance, generating quality leads is essential for sustainable growth. Without a steady stream of qualified leads, even the most effective sales tactics will fall short. However, knowing how to effectively source, nurture, and...
Building Trust: How to Foster Relationships with Publishers and Advertisers
In today’s dynamic marketing ecosystem, trust is the foundation of successful partnerships between publishers and advertisers. Building and maintaining strong relationships ensures smoother collaboration, better outcomes, and a long-term association that benefits all...
The Future of Performance Marketing: Trends to Watch
Performance marketing has evolved significantly over the years, adapting to changing technologies, consumer behaviors, and economic conditions. As businesses strive to reach their target audiences more efficiently and effectively, understanding the key trends shaping...
Innovative Ways to Monetize Your Traffic in 2024
In the rapidly evolving digital ecosystem, finding creative ways to monetize your website or platform traffic is essential for staying ahead. As trends shift and new tools emerge, businesses and creators alike must explore innovative strategies to maximize revenue. In...