by Fadi Agour, J.D. | Aug 19, 2022 | Marketing
6 Deadly Mistakes That Media Buyers Make on Google Top tips by Amin Siala, Digital Growth Consultant for Google If you’re looking to squeeze as much as you can from this powerful search algorithm, then there are a few pitfalls you’ll need to...
by Fadi Agour, J.D. | Aug 17, 2022 | Lead Generation
The Rise of Pay-Per-Call in Performance Marketing in 2022 Performance Marketing continued to grow significantly in 2021 and is now larger than display advertising as well as email marketing in driving conversions for brand merchants. Today, performance marketing...
by Fadi Agour, J.D. | Aug 14, 2022 | Lead Generation
Lead generation is one of the most important aspects of a successful business — and also one of the most highly debated topics (especially between sales and marketing departments). In fact, 61% of B2B marketers think generating high-quality leads is one of their...
by Fadi Agour, J.D. | Aug 13, 2022 | Marketing
Consumers spend 5.9 hours per day engaging with digital media. It’s difficult to pull common consumers away from their phones. Even if you don’t see someone looking at their phone, there’s a good chance it’s not far away. There’s an even...
by Fadi Agour, J.D. | Aug 4, 2022 | Marketing
Your business needs a strong online presence to compete in the modern marketplace, but getting yourself out there can be difficult. Businesses spend a large amount of money each year on performance marketing and search engine optimization to get ahead. What is...
