Did you know that most lawyers struggle to find leads and clients? If this is you, you are not alone!
If you are looking for personal injury leads, RPM is the perfect marketing firm for you. We provide the best leads for tort law and mass tort cases, and our team of experts can help you get the most out of your campaigns.
We offer a variety of services that can help you increase your conversion rates and get more cases. Our team is dedicated to providing excellent customer service, and we will work with you to create a campaign that meets your needs.
Are you interested in learning more? Stay tuned!
Personal Injury Leads: An Overview
As personal injury lawyers, you are always looking for new clients. The more leads you have, the better our chances of getting new cases.
There are many ways to generate personal injury leads. Some personal injury lawyers purchase leads from lead generation companies. Others generate their own leads through their own marketing efforts.
However, many lawyers struggle to find personal injury leads that are both high quality and cost-effective.
RPM is the perfect solution for personal injury lawyers who want to generate more leads without breaking the bank. We are an all-in-one marketing firm that specializes in personal injury leads.
Marketing Metrics: How RPM Works
RPM works with personal injury lawyers to create custom marketing campaigns that target potential clients. We use a variety of online and offline marketing channels to reach potential clients, and we work with you to create a campaign that fits your budget.
Once we generate leads, we send them to you in real-time so you can follow up with potential clients right away.
Performance Marketing: Why Choose RPM?
There are many reasons to choose RPM as your personal injury lead generation company. Here are a few of the most important:
- Proven track record of success
- Various marketing channels
- High-quality leads
- Real-time leads
- Excellent customer service
We believe in putting our clients first and tailoring our projects to their wants and needs. Each and every one of our teams is trained and educated to serve you in your niche.
Personal Injury Leads: What We Offer
RPM offers a variety of services to personal injury lawyers. Here are some of the most popular:
Lead Generation: We generate leads through our own marketing efforts and through partner relationships.
Campaign Management: We create custom campaigns for personal injury lawyers and manage all aspects of the campaign.
Consulting: We offer consulting services to personal injury lawyers who want to generate their own leads.
Training: We offer training to personal injury lawyers who want to learn more about lead generation.
Best Case Leads: Our Services
We offer various lead-generating services across many practices. Personal injury law is a popular one. We have the ability to help personal injury lawyers in mass tort, personal injury, and more.
Let’s take a look at some other areas of practice, important statistics, and more!
Bankruptcy
There are many reasons why someone might file for bankruptcy.
Personal injury can be a financial burden that pushes people over the edge. According to the American Bankruptcy Institute, there were nearly 800,000 personal bankruptcies in 2017.
This number has been on the rise in recent years, and it’s likely that personal injury is a contributing factor.
If you’re a personal injury lawyer, this is an area where you can make a difference in people’s lives.
Criminal Defense
There are many different types of criminal cases, but personal injury is often a factor.
For example, someone who is injured in a car accident may be more likely to file a personal injury lawsuit if the other driver was charged with DUI.
According to the Bureau of Justice Statistics, there were over 73% of civil cases were personal injury cases in state courts in 2005.
This is a huge number, and personal injury attorneys will be able to make a difference in these situations.
Divorce
Personal injury can often be a factor in divorce cases. For example, if one spouse is injured in an accident, the other spouse may be required to pay for medical bills.
According to the American Academy of Matrimonial Lawyers, personal injury is one of the most common reasons for divorce.
Personal Injury
Personal injury is a broad category that includes many different types of cases.
Some of the most common personal injury cases are car accidents, slip and fall accidents, and medical malpractice.
Auto Accident
Car accidents are one of the most frequent forms of personal injury claims. According to the National Highway Traffic Safety Administration, there were over 6 million vehicle crashes in the United States last year. Of these incidents, almost 3 million resulted in injuries.
DUI/DWI
According to the National Highway Traffic Safety Administration, every 45 minutes a person dies due to a DUI accident.
The victims and their families need proper representation to deal with the loss and injuries involved with drunk driving.
Medical Malpractice
Medical malpractice is a type of personal injury case. According to the National Institutes of Health, medical errors are the third leading cause of death in the United States.
Product Liability
Product liability is a type of personal injury case. According to the Consumer Product Safety Commission, there were over 15,000 product liability cases in the United States in 2017.
Of these cases, nearly 12,000 resulted in injuries.
Common Issues Generating Personal Injury Leads: You Are Not Alone
As we mentioned above, many lawyers struggle to find leads. You are not alone in this. In fact, according to a recent survey by the ABA, nearly 60% of lawyers said that generating leads was their biggest marketing challenge.
There are many factors that contribute to this challenge. First, personal injury is a very competitive field. There are many lawyers who want to get the same cases that you do.
Second, personal injury cases can be very expensive to market. You have to be able to spend a lot of money on advertising to get in front of potential clients.
Third, personal injury cases tend to be very complex. Potential clients often don’t know what they need or how to find the right lawyer. Plus, there is often a lot of medical expertise required to build your case.
All of these factors make personal injury a difficult area to market. However, there are some things that you can do to improve your chances of success.
Client Acquisition: Common Mistakes to Avoid
There are a few common mistakes that personal injury lawyers make when trying to acquire new clients.
The first mistake is not having a niche. As we mentioned before, personal injury is a very competitive field.
If you want to be successful, you need to specialize in one area of personal injury. For example, you might want to focus on car accidents, medical malpractice, or product liability.
The second mistake is not having a budget. As we mentioned before, personal injury cases can be very expensive to market.
If you don’t have a budget, you will quickly burn through your savings and end up in debt. Make sure that you have a plan for how you are going to finance your marketing efforts.
The third mistake is not having a plan. Personal injury cases are complex, and there is a lot of work that goes into them.
If you don’t have a plan, you will likely get overwhelmed and give up. Make sure that you have a clear idea of what needs to be done and when it needs to be done.
Marketing Strategies 101: Plan Ahead
Now that you know some of the common mistakes that personal injury lawyers make, let’s talk about how to create a marketing plan.
Choose Your Niche
The first step to success is to choose a niche. This will allow you to choose your target audience and create a marketing plan that is tailored to them.
For example, if you want to focus on car accidents, you might want to target people who have been in a car accident in the past year.
Determine Your Target Audience
Now that you have chosen your niche, it’s time to determine your target audience. This can be done by creating a buyer persona.
A buyer persona is a fictional character that represents your ideal customer. When you create a buyer persona, you will want to include information such as:
- Age
- Gender
- Location
- Income level
- Occupation
- Interests/Hobbies
- Pain points
- Goals
By creating a buyer persona, you will be able to create marketing materials that are tailored to your ideal customer.
Set Your Budget
The next step is to set your budget. Personal injury cases can be very expensive to market, so you need to make sure that you have a plan for how you are going to finance your marketing efforts.
There are a few different ways that you can finance your marketing:
Self-financing: You can use your own personal savings to finance your marketing efforts.
Financing from a law firm: You can ask your law firm to finance your marketing efforts.
Financing from investors: You can ask friends or family members to invest in your marketing efforts.
Once you have set your budget, you can start to create your marketing plan.
Create Your Marketing Plan
Now that you have chosen your niche, determined your target audience, and set your budget, it’s time to create your marketing plan.
Your marketing plan should include a mix of online and offline marketing strategies. Some of the marketing strategies that you might want to consider include:
Content marketing: Creating blog posts, eBooks, and other forms of content that will educate your target audience about personal injury law.
Social media marketing: Creating and sharing content on social media platforms such as Facebook, Twitter, and LinkedIn.
Pay-per-click advertising: Creating ads that will appear on search engine results pages when people search for keywords related to personal injury law.
Public relations: Getting your law firm featured in the news or on popular websites.
By including a mix of online and offline marketing strategies in your plan, you will be able to reach a wider audience and increase your chances of getting personal injury leads.
RPM: The All-In-One Marketing Firm for Personal Injury Leads
If you’re looking for personal injury leads, RPM is the firm for you. We are an all-in-one marketing firm that can provide the best leads for personal injury cases.
Plus, we have a lot of experience with personal injury cases. We know how to build strong cases and get the best results for our clients.
When you decide to choose RPM for your marketing needs, you will be able to get the following services:
- An exclusive personal injury leads list
- A custom marketing plan
- A dedicated account manager
- And much more!
At RPM, we believe in commitment and educating our clients and yours. We aim to connect personal injury lawyers with the right clients that have been wrongfully injured.
To achieve this, we vet each one of our leads, so that we don’t pass on the wrong clients to you. You’re guaranteed to get high-quality personal injury leads when you choose RPM.
Our performance marketing model is simple. You only pay us when we deliver results, which means more personal injury leads for you and a higher return on investment.
Digital Performance Marketing: Do It Right Today
Are you ready to get started? If you are, contact us today, and we will get you set up with a personal injury lead campaign that is tailored to your law firm’s needs. We’ll help you get more personal injury leads so that you can grow your law firm and get the best results for your clients!