In 2019, 14 million homes reported seeing roaches, while 14.8 million reported seeing rodents. If you’re looking for customers for your pest control business, you probably don’t have far to look. 

Although many households experience pest problems each year, it can still be tough to generate pest control leads for your company. It’s essential to improve your reputation in your local area and ensure that the people who need your services are aware of what you have to offer. 

Fortunately, there are a lot of great ways to generate leads as a contractor these days. Read on to learn some of the best ways to generate pest control leads.

Launch Online Ads

One of the fastest and most effective ways to generate leads for your pest control service is to start running online ads. Consider launching pay-per-click (PPC) ads on sites such as Google and Bing or launching social media ads on sites such as Facebook. Doing so can be very helpful for connecting with your target audience.

With search engine ads, you can target users who are actively looking for pest control services in your area and using certain keywords. Facebook ads, on the other hand, allow you to target certain demographics and interests. For example, you can target homeowners between 25 and 35 years old.

The extensive targeting features that you’ll get access to and the cost-effectiveness of these ads can be very beneficial. It can make building your business and generating new leads easier than you might expect.

Build a Professional Website

If you want to generate leads online, you need to make sure that you have a professional website for your pest control business. A website will serve as the first impression for many of your potential customers, so you should prioritize it and make sure that it has a great design.

You should ensure that your website has an attractive look, that it’s easy to navigate, and that it loads quickly. Also, be sure that you list out your services clearly. You should also give visitors some background information about your business and qualifications.

Finally, ensure that you have a way for incoming leads to get in touch. Have a contact form or a tool to set up appointments and place calls to action on your site to encourage leads to get in touch with you to learn more.

Implement SEO Techniques

While launching a professional website will do wonders for your local pest control business, it’s important that you get as many people to visit it as possible.

To do this, you can use search engine optimization (SEO) techniques. Following SEO best practices allows you to optimize your website performance and will make it more likely that search engines will rank your pages high in user searches.

Adding keywords to your website, improving website speed, making your website mobile-friendly, and getting more backlinks are all ways to improve your SEO. These tactics can improve your chances of getting organic search engine traffic.

It’s also important to pay attention to locally specific SEO techniques. This includes claiming your Google My Business (GMB) page, adding local keywords to your site, and getting citations in local online directories.

Use Content Marketing

Another effective way to generate leads is to start a blog and create content for your website.

By consistently adding content to your blog, you’ll be able to target more keywords. You’ll also create more opportunities for your site to appear in search engine results. You can also provide a lot of value to your target audience by educating them on important pest control topics.

Using both SEO and content marketing together is a powerful move and can allow you to get much more search traffic online. However, be sure to add content on a consistent basis and ensure that it’s genuinely helpful for the audience that you’re writing for. 

Connect on Social Media

While having a professional website will be helpful for generating pest control leads, it can be well worth using social media as well.

Social media marketing is completely free to use. It also allows you to tap into new audiences that you might not be able to reach through search engine marketing and other types of advertising. Using social media allows you to build a community and expand your reach while also staying on the radar of previous customers.

Social media can also be useful for amplifying your other marketing efforts. For example, you can share the blog posts you write and generate additional traffic by using social media.

When using social media, be sure that you’re posting consistently and engaging your audience directly. Try to be down to earth and be sure to reply to any comments or messages you receive from your followers.  

Use Word-of-Mouth Marketing

One of the best things that you can do to get more pest control leads is to make use of word-of-mouth advertising.

Your past customers can be extremely helpful for your business if you let them be. Be sure to ask your customers to refer you to their family and friends if they were satisfied with the service they received.

To go even further, you may want to start a referral program in which you’ll give a small discount or a special gift to customers who refer you to others. This can give them a bit of an extra incentive and will make it more likely that they’ll help you out.

Another way to make use of word-of-mouth marketing is to ensure that your customers are leaving reviews for your pest control business online. Encourage your happy customers to review your business online on websites such as Google, Facebook, and Yelp.

Doing this will make it so that people who search for your business online will see a lot of positive reviews and will be more likely to get in touch with you. It can also help to improve your SEO as well.  

Generating Pest Control Leads With These Strategies

If you’re trying to generate pest control leads, there are a variety of strategies available. Online ads, social media, content marketing, and word-of-mouth marketing are some of the top options that you’ll want to consider. 

Need help with pest control lead generation? Get in touch with us today to learn more about how we can help.