by Fadi Agour, J.D. | Aug 15, 2023 | Brand Management
How Brand Building and Performance Marketing Can Work Together With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton, and Ken Favaro Barton Lewis Summary. Marketers often worry that performance marketing and its focus on...
by Fadi Agour, J.D. | Jul 13, 2023 | Affordable Care Act
Unleashing the Enormous Potential of Pay Per Call Unleashing the Enormous Potential of Pay Per Call When it comes to gauging consumer interest, nothing speaks louder than a phone call. The act of dialing a business indicates a strong intention to engage with a product...
by Fadi Agour, J.D. | Jul 13, 2023 | Affordable Care Act
Understanding Pay Per Call Advertising Pay Per Call is an innovative advertising model that allows businesses to purchase inbound phone calls from interested consumers. This model offers a range of benefits for both advertisers and affiliates, creating a win-win...
by Fadi Agour, J.D. | Jun 27, 2023 | Insurance, Lead Generation, Marketing
Harnessing the Power of Performance Marketing: A Comprehensive Guide to Success In the rapidly evolving digital landscape of today, marketers are constantly seeking strategies that yield tangible results and measurable return on investment (ROI). One such strategy...
by Fadi Agour, J.D. | May 18, 2023 | Lead Generation
The Menace of Illegal Robocalls: A Growing Threat to Consumers Introduction: Robocalls have become a persistent nuisance for people around the world. These automated phone calls, often promoting scams or fraudulent schemes, invade our privacy and disrupt our daily...
