by Fadi Agour, J.D. | Oct 15, 2026 | Tracking and Attribution
Server-side tracking records the conversion on a server and sends it to the other side, server to server. A pixel asks the visitor’s browser to do it. For lead and call buyers, the server is the better witness. Here is why. Key takeaways A pixel...
by Fadi Agour, J.D. | Oct 15, 2026 | Traffic Quality
Fake traffic shows up in the clock before it shows up in the lead. Time-to-convert is the time between a click and the conversion that follows it. Measure it for every lead or call, by source and sub ID, and fake traffic stands out in the shape of the data. Key...
