Each business needs one common thing for the growth of their company – consistent
lead generation. Generating leads may mean initiating a conversation with the user or
getting their information for a follow-up later. It can be done through various ways, such
as directly calling or messaging or using innovative methods to encourage them to
engage with your company. You need to stand out from your competitors and make an
impression on the judgemental audience.
It is crucial to come up with a strategy to get the leads and turn them into customers.
Here are ten ways to drive potential leads.
1. Direct Engagement
In B2C marketing, you can directly approach your potential customer if you promote a
high-value product or service billed each month. Reach out to your users by phone,
email, or on live chat, forums, and help centers on social media. Of course, cold calling
and sending emails will always be a way to reach customers.
2. Generate Leads on Social Media Platforms
Choose the right platform on which you can find your potential customer and the right
features that will allow you to contact them quickly. For example, LinkedIn is the best for
generating leads in B2B marketing. A survey noted that 4 out of 5 users drive
business decisions, and the audience on this platform has 2x buying power of the
average web user.
Also, remember to use relevant hashtags while you post content, as it can help reach
your audience better. Finally, try different things like hosting a live Q&A session, running
polls, or sharing gated content.
3. Advertise on Search Engines
Search engines like Bing or Google offer targeted pay-per-click advertising options. You
get to serve truly relevant searches and generate more leads. It also enables you to
target phrases related to your product and even use the geo-filter option to be more
suitable. Whenever the user clicks on the PPC ads, retargeting is done by showing them
your product’s ads on other popular sites. Also, enlist your business in online directories
and use Google My Business.
4. Referrals from Existing Customers
Go full traditional by asking for referrals from satisfied customers to generate new leads.
If the customers are pleased, they will spread the word on their own, but you also may
set up an incentive to encourage this. For example, you could discount their next
purchase for each referral or even a review. Testimonial advertising can work wonders!
5. Content Marketing
Creating value-based and relevant content for your audience across various mediums is
essential. Writing blogs is a fantastic tool of content marketing. You can improve SEO, get
more leads and referral business by writing guest blogs. Submit to websites that cater to
your industry and location but aren’t your direct competitors, and add backlinks to your
6. Use SEO and SEM
If you want to reach your audiences, your business should be easy to find. SEO will
optimize your website to get more traffic from organic search, and SEM will drive traffic
from paid and organic search. Start by searching and using the right keywords, and then
strategically plan your future moves.
7. Host Webinars
Webinars enable you to exchange ideas, educate, and showcase your skill and products
to your target audience. The invitations are sent on social media or via email, so you get
your audience’s information. Also, you know that the customer is interested when they click on the link, which can later help you retarget.
8. Launch a Giveaway/Contest
Depending on what your business offers, create a giveaway or contest to engage many
people. People will tag, refer, and share with their friends to win something of value. It
can get you more social leads in a short period.
9. Automate your Marketing
You can use several applications that aid in automating email marketing, well-designed
popups, etc., that help you collect your customer’s information.
10. Use YouTube
YouTube is not only a video streaming platform, but it also is a search engine. Videos are
an engaging representation of content and can drive web traffic. Create your channel to
post frequent videos like tutorials, guides, or hyping an event.