From the soaring cost of advertising to the droves of people who jump ship when they fill out a lead form, life insurance companies have more than enough challenges when it comes to generating quality life insurance leads. 

They’re not alone, either. 61% of marketers say that lead generation is their number one challenge. So, as an agent trying to find success in this industry, you’re no doubt feeling overwhelmed — but fear not.

With a little know-how and some creative forethought, there are ways around these common problems and plenty of opportunities for your business alike. Ready to dive into the trenches? Let’s get started!

What Is the Life Insurance Lead Generation Process?

Lead generation is a process of identifying and cultivating potential customers who may have an interest in purchasing life insurance. However, understanding each stage of the lead generation process can help you figure out where you’re having the most challenges.


Attracting life insurance leads requires an understanding of consumer behavior and needs, as well as an ability to communicate effectively so that your target audience finds your message intriguing and relevant. 

One important piece of advice for success during this phase of the process is to emphasize values and benefits over specific products or services. One way to do this is by creating engaging content with a strong call to action. 

Doing this allows you to widen your reach and appeal to more people than simply listing product features one by one would. All in all, you want to focus on offering value and helping solve a problem.


During the “convert” phase of the lead generation process, you’ll take someone who has already expressed interest in your business or offer and work to convert them into a customer. What can you do here if things aren’t working the way you want?

Make sure you personalize every interaction as much as possible. In doing so, prospects feel seen and appreciated. 

Likewise, make sure you listen to what they’re saying. Hearing their wishes and actively responding to them can have a huge impact on conversion rates. Lastly, be proactive rather than reactive during the conversion step. 

The more proactive marketing tactics you can use, like automated follow-up emails, retargeting ads on social media, and custom landing pages, the better chance you’ll have at converting those leads into paying customers.


Closing is an important part of the lead generation process, as it’s when potential customers become actual customers. 

For a close to be successful, it’s important to communicate all the details of a product or service. This helps customer knows exactly what they are investing in and why it’s worth their time and money. 


As any experienced marketer knows well, delighting potential leads without making them feel like they’re receiving a sales pitch is a delicate but essential skill to master when engaging in lead generation. 

A great tip for successful lead generation is to create personalized experiences for your leads. Make sure the experience is tailored specifically to their needs by finding ways to demonstrate how your product or service solves their need. 

By engaging with them in meaningful ways, you avoid coming off as too “salesy.” The result? You can easily delight your leads naturally!

How to Get More Life Insurance Leads

Getting more insurance leads for your company doesn’t necessarily have to be a daunting task. With the right tools and practices, you can find the leads you need in no time. If you’re struggling then follow these five tips to attract quality leads.

Boost Your SEO Efforts

When potential customers are searching for a life insurance provider, they often turn to search engines. So, high-quality SEO efforts can help make sure that your business stands out above the rest. 

By making sure your online presence is optimized for search engines and providing valuable content related to life insurance, you can increase the chances of appearing higher in organic rankings for search results. 

How can you do this? Pay attention to the keywords you use. Then, incorporate those keywords into helpful content that offers value (and isn’t just spam or noise). Optimize your website titles, meta descriptions, and other content with those keywords as well.

Create Attractive Lead Magnets

Lead magnets serve as incentives for potential customers to give you their contact information. Once you have their email, you can then target them with further marketing materials. 

By creating lead magnets that offer useful information related to your life insurance offerings (such as facts about life insurance policies or advice from experts in the industry), you can help make your prospective customers more aware of the benefits of investing in life insurance.

Start a Referral Program

Starting a referral program is a great way to expand your network and attract potential clients who are already looking for life insurance services. It’s also an efficient way of advertising.

These types of programs work well for insurance companies because the referrals come from people who have already done business with you. They can vouch for your excellent service and product offerings. Usually, this makes them more likely to convert.

List Yourself on Online Directories

Online directories allow customers to easily find, research, and compare options within a few clicks. You need to be part of that mix if you want to stay competitive. 

Plus, with most online directory services offering various pricing plans and a pay-per-purchase model, you only have to pay for results. This is the case at Real Performance Marketing as well (but we’ll get into that in just a second!).

Use Insurance Lead Companies

Not having success with anything else listed here? Try the services of a lead generation company.

These companies provide qualified, pre-screened leads who are in search of insurance quotes. They can also send you people who are interested in learning more about insurance products. 

Likewise, they often have access to large databases of prospective customers. This eliminates the need for an agent or broker to do exhaustive searches for prospective leads. All in all, this leads to saved time and energy for you and your team. This leaves you with more high-quality insurance company leads in the long run.

Lead Generation Services From Real Performance Marketing

At Real Performance Marketing, we understand the importance of life insurance leads and are dedicated to providing customers with time-sensitive and data-driven solutions. 

Our lead generation services allow you to get fresh life insurance leads in bulk at a fixed cost that ensures maximum efficiency. We are also committed to helping you gain quality life insurance leads regularly. 

For more information, get in touch with us today. We’re ready to provide you with the competitive edge you need!