Did you know that most leads don’t convert into sales? Are you worried that you won’t meet your revenue goals?
If you’re an insurance agent looking for health insurance leads, you’ve come to the right place. RPM can provide you with high-quality leads that are perfect for your business.
We have years of experience in the health insurance industry and know what it takes to help agents grow their clientele. In addition, we offer marketing services that will help you reach more potential customers.
Are you curious how we do it? Keep reading!
Generating Health Insurance Leads: A Common Struggle for Agents
If you’re an insurance agent, chances are you’ve struggled to generate health insurance leads at some point in your career. Unfortunately, it’s a common problem that many agents face.
There are several reasons why it can be challenging to generate health insurance leads. First, the health insurance industry is constantly changing. This means that what worked last year might not work this year.
In addition, many individuals are looking for health insurance companies, and it can be hard to know which audiences to target. This is where RPM comes in. We can help you sort through the options and choose the best health insurance leads for your business.
Finding High-Quality Health Insurance Leads: Is RPM the Solution?
Regarding health insurance leads, quality is more important than quantity. You don’t want to waste your time pursuing leads that aren’t interested in what you’re selling.
This is why RPM takes the time to get to know your business and what you’re looking for in a health insurance lead. We then use this information to generate leads that we know will be a good fit for your company.
In addition, we regularly update our health insurance leads so that you always get the most current information. This way, you can be confident that you’re pursuing the best leads possible.
Real Performance Marketing: What We Offer
At RPM, we offer various health insurance marketing services to help you grow your business. We can provide leads, guidance on marketing your business, and even help you create a custom marketing plan.
No matter what your needs are, we’re here to help. So let’s take a look at how we do that!
Life Insurance
Just over half of Americans have life insurance, meaning there’s a large potential market for agents selling life insurance policies.
If you’re interested in pursuing this type of insurance, RPM can help. We can provide you with high-quality life insurance leads that are perfect for your business.
In addition, we offer marketing services that will help you reach more potential customers. For example, we can create a custom marketing plan for you or provide guidance on how to market your business.
No matter your needs, we’re here to help you grow your life insurance business.
Medicare Insurance
As people age, they become eligible for Medicare. This health insurance program is administered by the government and provides health insurance for seniors.
RPM can assist you if you want to put your Medicare plan on the market. We have a solid grasp of the Medicare sector and can provide high-quality leads for you.
Health Insurance
When you sign up with RPM Health Insurance, we will provide you with a dedicated manager to guide you through the process.
The health insurance sector is complex, and we understand that navigating it can be challenging. That’s why we’re here to help.
We’ll provide you with high-quality health insurance leads and marketing services and even create a custom marketing plan for your business.
The calls we will generate can include the following:
- Benefit plans
- Medical card
- Short-term plans
- Health care sharing
- Medicare supplement
- And more
U65 Health Insurance
U65 health insurance is a type of health insurance for those who are not yet 65 years old but are no longer eligible for health insurance through their parents’ plan.
If you’re looking to sell U65 health insurance, RPM can help. There are thousands of individuals who are looking for health care. At RPM, we can give you access to all who are looking in your area.
Social Security Disability Insurance
Unfortunately, many individuals in the US have a disability. As a result, they are unable to work and earn an income.
If you’re looking to help those in need, RPM can assist you in selling Social Security Disability Insurance. We have a database of leads that are perfect for your business.
We offer exclusive leads with the highest potential to convert into sales, allowing you to focus your energy and time on helping those in need.
Why Are My Leads Not Converting: Common Mistakes
When working with health insurance leads, it’s important to remember that not every lead will convert into a sale.
There are several reasons why this might happen. For example, it could not be a good fit for your company. Or, it could be that you didn’t have a strong marketing strategy.
Health insurance agents make several common mistakes that can lead to low conversion rates. Here are some of the most common mistakes:
Not Nurturing Your Leads
It’s essential to keep in touch with your leads, even if they’re not ready to buy right away. By staying in touch, you’ll be top of mind when they are ready to make a purchase.
Not Qualifying Your Leads
When working with health insurance leads, it’s important to qualify them. Not every lead is going to be a good fit for your company. By qualifying your leads, you can save time and energy by focusing on those more likely to convert.
Failing to Follow Up
It’s essential to follow up with your health insurance leads. If you don’t, you risk losing them to a competitor. Make sure you have a system for following up with your leads so that you don’t miss out on any sales.
Not Enough Value
When marketing to health insurance leads, offering them something of value is essential. If you’re not providing them with something they need or want, they will not be interested in working with you.
Your sales team needs to stand out from the crowd. There are over 800 life insurance companies in the US alone, meaning the competition is steep!
Lack of Training
If your sales team isn’t adequately trained, they will not be able to sell effectively. So make sure you invest in proper training to prepare your team to close deals.
RPM can help you with health insurance marketing, providing leads, and even training your sales team. We’re here to help you grow your business and succeed in the health insurance industry.
Health Insurance Leads: Other Avenues
At RPM, we know that buying a lead is not the fix-all to your company’s growth. That is why we are a multi-faceted company offering much more than just a contact list.
We do not only provide you with the leads, but we are experienced educators and are happy to teach you how to generate leads through other avenues.
Let’s take a look!
Social Media
Social media should be a crucial part of your health insurance marketing strategy. It’s a great way to connect with potential customers and build relationships.
There are several different ways you can use social media to generate leads. For example, you can run ads, post valuable content, or even hold contests.
Content Marketing
Content marketing is another excellent way to generate health insurance leads. In addition, creating valuable content can attract potential customers to your website or blog.
You can create blog posts, infographics, ebooks, and more. The sky is the limit when it comes to content marketing.
SEO
SEO is another essential part of generating health insurance leads. By optimizing your website for the search engines, you can attract more visitors to your site.
This, in turn, can lead to more leads and sales.
PPC
PPC is a great way to generate leads. You can attract potential customers to your website or landing page by running ads. In addition, you can target your ads to a specific audience, which can help you get more leads that are interested in what you have to offer.
Identifying Your Target Audience: Market Strategy 101
The first and foremost problem you must overcome with marketing is identifying your target audience. When you are creating your ideal target market (ITM) or target customer profile (TCP), you are narrowing down who your message is for.
If you’re not sure who your target audience is, it will be tough to market to them effectively.
Here are a few questions to help you identify your target audience:
- Who is most likely to use my product or service?
- What needs does my product or service address?
- Who am I most comfortable marketing to?
- Who is most likely to be interested in what I have to offer?
Once you’ve answered these questions, you should have a better idea of who your target audience is. From there, you can start creating content that appeals to them.
If you’re still having trouble identifying your target audience, RPM can help. We have a team of experienced marketers who can help you create a target market profile and develop a marketing strategy to reach them.
Creating a Marketing Strategy: What to Include
Now that you know your target audience, it’s time to start creating a marketing strategy. A good marketing strategy should include the following:
- Your goals and objectives
- Your budget
- Your target audience
- The channels you’ll use to reach your audience
- Your call to action
- Your offer
- Your message
Let’s take a look at a few before we finalize so that you can get started on the right track.
Goals and Objectives
Since you are in business, it is easy to define your growth goal. However, it is crucial to set a detailed and specific goal.
For example, rather than “increase sales,” set a goal of “increase sales by 20% in the next quarter.” Again, this is a specific and measurable goal that you can work towards.
Budget
Your budget will play a significant role in your marketing strategy. So it would help if you first determined how much you’re willing to spend on marketing and lead generation.
This will help you determine which channels to use and how much to invest in each one.
CTA
Your call to action is an integral part of your marketing strategy. It should be clear and concise and tell your audience what you want them to do.
For example, if you’re running a lead generation campaign, your CTA might be “sign up for our free e-book.”
If you’re running a brand awareness campaign, your CTA might be “like us on Facebook.”
Whatever your CTA is, make sure it’s straightforward to understand.
Buy Health Insurance Leads: Grow Your Company
You’ve likely put all of these items in place already. Perhaps you’ve dabbled in SEO, created a few blog posts, and even created a few ads. However, some of these strategies are useless if not done right.
In fact, you might even lose money if you’re not careful.
When you buy health insurance leads from RPM, you’re getting high-quality leads interested in what you offer. We’ve been in the business for over 20 years and are experts in generating quality health insurance leads.
We also take the time to qualify our leads so that you don’t have to waste your time with leads that aren’t interested. So sign up today and start making money!