SCALING INBOUND CALL VOLUME DURING MEDICARE OPEN ENROLLMENT
Real Performance marketing Was Proven To Provide The Highest- Quality Partner-Generated calls, Leading To 16X Campaign Growth Yoy
Background
A leading health insurance marketplace was looking to scale their inbound call volume from consumers seeking medicare insurance, especially during the Medicare Annual Enrollment Period(AEP) window
Challenge
The health insurance marketplace was struggling to generate any momentum or scale from their partner-generated call campaigns. Also, they were unable to correctly estimate the volume of calls coming in from their internal campaigns.
Solution
Separating the internet and external campaigns of health insurance marketplace was the first step toward establishing consistent demand that did not fluctuate based on TV campaign performance.
Defining the call routing & verification process was also essential for choregraphic a campaign that would achieve all the necessary KPIs.
Results
The campaign grew by more than 1,600% from 2020 to 2021, with 95% of calls making it through the advertiser client’s internal verification system, a conversion rate that surpassed all other partner and the proven ability to consistently scale!
RPM Can Help Maximize Your Aer & Oep Campaigns!
RPM Connects Many Of The Nation’s Leading Health Insurance providers And Agents With Customers And Near Customers Contact RPM Today To Learn How Our First-Party Data Asset Proprietary Technology And Expensive Digital Media Reach can Help You Maximize Your Health Insurance Campaigns